Figma - Figma Buzz: How to Publish Brand Templates
Buzz is a tool that allows teams to create on-brand static assets using Figma's design capabilities. It empowers users to create and publish templates that can be used by team members to maintain brand consistency. Users can edit content without altering the layout, ensuring designs stay on-brand. Templates can be customized in a free-form environment if needed. Existing Figma designs can be imported into Buzz, where they can be organized and published as templates. The grid view in Buzz helps organize templates, and users can rearrange template rows for better accessibility. Best practices include renaming layers for clarity, locking non-editable content, and using separate text layers for different formatting styles. Buzz is free for full-seat users and offers a separate content seat for non-designers, making it accessible to all team members.
Key Points:
- Buzz integrates with Figma to create on-brand assets easily.
- Templates can be edited without changing the layout, ensuring brand consistency.
- Existing Figma designs can be imported and organized in Buzz.
- Best practices include renaming layers and locking non-editable content.
- Buzz is free for full-seat users and accessible to non-designers.
Details:
1. ✨ Empower Teams with On-Brand Asset Creation
- Buzz enables teams to create consistent, on-brand static assets by leveraging Figma's design tools, making design accessible to all team members, not just professional designers.
- 'On-brand' refers to maintaining brand consistency in assets, ensuring they adhere to brand guidelines and visual identity.
- Figma's integration allows non-designers to easily adapt templates, which speeds up the design process and reduces dependency on specialized design staff.
- An example is a marketing team using Buzz and Figma to quickly produce social media graphics that align with the company's branding.
- This approach has led to a 50% reduction in asset creation time, improving overall efficiency in marketing campaigns.
2. 🛠️ Seamless Template Design and Editing
- Empower teams to create on-brand assets by publishing templates within Buzz, allowing use in new files.
- Utilize focus editing mode in templates for content swapping without altering layout, ensuring consistency.
- Enable full editing by removing guidelines for teams desiring more customization, using templates as a starting point.
3. 🚀 Integrating Figma Designs into Buzz
- To integrate Figma designs into Buzz, begin by selecting all frames in your Figma file that you wish to use as templates.
- Copy the selected frames using the 'copy' command (Command C) in Figma.
- Paste the copied frames into Buzz, where they will appear organized into rows within the grid view.
- This method streamlines template creation by facilitating a smooth transition and organization of design elements.
- Be aware of potential challenges such as maintaining design consistency during the transfer and ensure all design elements are properly aligned in Buzz.
4. 📋 Organizing, Publishing, and Customizing Templates
- Organize templates by renaming and rearranging rows in grid view, prioritizing templates like Instagram posts for better accessibility and workflow.
- Utilize Figma Design tools to customize templates directly, reducing context switching and increasing efficiency.
- Ensure templates are fully finalized before publishing to maintain optimal appearance and functionality.
- Employ specific customization techniques such as altering design elements in Figma to tailor templates to specific branding needs.
- Leverage features like drag-and-drop to intuitively reorder templates, making frequently used templates more accessible.
- Use consistent naming conventions and categorization to maintain clarity and ease of access across team members.
5. 🔒 Best Practices for Content Management
- Rename layers clearly and accessibly before importing designs into Buzz to ensure field labels are clear in the edit content view.
- Utilize design mode to rename layers if not done prior to importing into Buzz.
- Lock text and image layers to control what content is editable in the edit content panel.
- For example, keep campaign names and event images consistent across generated assets by locking these elements in the template.
- Consistently applying these practices leads to streamlined content updates and reduces errors in asset generation.
- Implementing clear naming conventions helps in team collaboration, ensuring everyone accesses the correct elements efficiently.
6. 🔄 Dynamic Swapping and Adjustments
- Locking images in templates improves content control and prevents unauthorized edits unless guidelines are removed.
- Design mode reveals hidden images or layers that can affect content swapping, which is key for bulk creation.
- Removing unnecessary layers streamlines future template management and simplifies image swapping.
- Light image adjustments are preserved when images are swapped, ensuring design consistency.
- Buzz components and variants facilitate efficient element swapping like logos, enabling quick customization without starting from scratch.