Ahrefs - How this Goat Website Makes $150K With Almost No Traffic
Hiregoats.com has successfully captured the goat rental market by dominating search engine results. They achieve this by owning multiple sites like hiregoats.com and goatsonthego.com, which rank highly for relevant search terms such as 'rent a goat.' This strategy has allowed them to control the market with minimal competition. The business model is not just about renting goats but also about creating a network of affiliates who pay for business coaching and support. This network consists of 70 goat grazing entrepreneurs who pay annual fees, generating significant revenue. The company has turned a niche offline business into a lucrative online venture by leveraging SEO and affiliate marketing.
The site attracts around 1,900 organic visits monthly, with traffic peaking during certain seasons. The business model includes an affiliate program where participants pay an annual fee and receive training and support. This approach has generated over $300,000 in a two-year period. The company could further increase revenue by improving user experience, increasing prices, and exploring additional keyword opportunities to attract more potential affiliates. The video suggests that the business could double its income by enhancing its online presence and monetization strategies.
Key Points:
- Hiregoats.com uses SEO to dominate the goat rental market, owning top search results.
- The business model includes an affiliate program, generating over $300,000 in two years.
- Improving user experience and increasing prices could double their revenue.
- Exploring additional keyword opportunities can attract more affiliates.
- The model shows how traditional offline businesses can thrive online with minimal competition.
Details:
1. 🚀 Launching into SEO Success with HireGoats
1.1. Revenue and Conversion Optimization
1.2. Search Engine Dominance
1.3. Emulating SEO Success
2. 🐐 Discovering the HireGoats Directory
- HireGoats.com is a specialized directory for goats used in landscape work, indicating a focused niche market strategy.
- The website is part of a network of similar sites, pointing to strategic consolidation under a single ownership.
- Consistent design elements across the network reflect a cohesive branding strategy, enhancing brand recognition.
- HireGoats.com ranks number one on Google for 'rent a goat', demonstrating superior SEO performance and strategic keyword targeting.
- The top two search results for 'rent a goat' are controlled by the same entity, showcasing market dominance and effective SEO tactics.
- This network's comprehensive online presence ensures high visibility for anyone searching for goat rental services, enhancing customer acquisition and retention.
3. 📊 Unpacking SEO Strategy and Seasonal Traffic
- The business receives approximately 1,900 monthly organic visitors, with traffic increasing around April and decreasing in the fall, indicating a clear seasonal trend.
- As of March 19th, the traffic count was 1,791, suggesting an upward trend as March continues, and a potential further increase during the summer months.
- Year-over-year search volume shows a consistent upward trend, indicating improved visibility on search engines or increased interest in the service.
- To address these trends, the business has implemented targeted content strategies and optimized seasonal keywords, which are projected to capitalize on the increasing search volume during peak months.
- Historical data analysis shows a 25% increase in traffic during peak months compared to the annual average, guiding resource allocation and marketing efforts.
- The business plans to leverage this data to enhance their summer marketing campaigns and improve conversion rates through tailored promotions and offers.
4. 💰 Monetization and Affiliate Power
4.1. Traffic Insights
4.2. Market Competition and Strategic Insights
5. 🔍 Business Model and Growth Potential
5.1. Business Model
5.2. Growth Strategy
6. 💡 Revamping UX and Monetization Strategies
- A minimum of 20 goats is needed to be profitable, ideally 30 to 50 goats.
- Goats cost between $75 and $200 each, impacting initial investment calculations.
- Goats on the Go's affiliate program began in 2016 with four entrepreneurs, each paying $2,000 annually.
- Currently, there are 70 affiliates, each paying $2,000 yearly, generating over $140,000 annually from affiliate fees.
- In 2024, the fee increased to $2,400 annually, with a $500 onboarding fee and a 2-year minimum commitment.
- The model generates over $300,000 in two years by teaching how to run a goat rental business.
- The business effectively transitions a traditional offline service to an online model, increasing scalability and reach.
7. 📧 Acquisition Proposal and Revenue Expansion
7.1. Strategic Acquisition Proposal
7.2. User Experience Improvements
8. 🎓 Key Learnings from SEO Mastery
- Consider implementing a double-promotion strategy for affiliates on 'Goats on the Go' to boost exposure and increase income.
- Evaluate the potential for price increases by assessing the essential nature of services offered, which could potentially double income.
- Improve the user experience on landing pages to justify higher service charges.
- Monetize listings on hiregoats.com by transitioning from free promotion to charging for listings on both directories.
- Explore keyword opportunities such as 'what do goats eat,' which has 6,700 monthly searches, to rank higher and attract potential customers.
- Create blog content targeting high-search queries that could increase revenue by $400,000 to $500,000 annually.
- Recognize that traditional offline businesses have significant online opportunities due to low competition.
- Understand that the commercial value of a keyword is determined by the business model, not just the keyword itself.
- Leverage Google rankings as a key strategy to drive business growth.
- Consider learning SEO through a free course to enhance online presence.