GaryVee - LIVE on Youtube for an iconic book!
The video features a live event celebrating 'National Shovel Day' and the launch of a book titled 'Shoveling,' which is a love story to entrepreneurship. The hosts, including Gary Vee, discuss the significance of the book and its relevance to entrepreneurs. They emphasize the practical insights and 'cheat codes' for business success that the book offers, based on the authors' extensive experience in building and selling successful companies like Buddy Media.
The discussion also highlights various book packages available for purchase, each offering different levels of engagement and value. These packages include access to exclusive content, masterclasses, and personal interactions with the authors. The event aims to promote the book and encourage entrepreneurs to leverage the insights shared within it to enhance their business strategies. The hosts stress the importance of practical business fundamentals, such as focusing on revenue and hiring the right people, as key takeaways from their entrepreneurial journey.
Key Points:
- The book 'Shoveling' is a tribute to entrepreneurship, offering practical insights and 'cheat codes' for business success.
- Various book packages are available, providing added value such as exclusive content, masterclasses, and personal interactions with the authors.
- The authors emphasize the importance of practical business fundamentals like focusing on revenue and hiring the right people.
- The event encourages entrepreneurs to use the insights from the book to improve their business strategies.
- Gary Vee highlights the significance of staying grounded and focusing on what truly matters in business.
Details:
1. 🎉 Welcome to National Shovel Day!
- The event is broadcast live from Hudson Yards at Vayner Media's office, signifying a prestigious and strategic location for the launch.
- National Shovel Day is introduced as a new holiday, setting itself apart from traditional holidays like Christmas, Mother's Day, or Father's Day, by focusing on unique cultural or social themes.
- Gary Vee, known for his significant influence in media and entrepreneurship, co-hosts the event, underscoring its potential impact and reach.
- Cass Lazero co-hosts alongside Gary Vee, emphasizing the event's engagement strategy by featuring notable personalities to attract a diverse audience.
- The holiday aims to create new traditions and cultural significance, with activities and celebrations designed to unite communities and encourage participation.
2. 📚 Launching 'Shoveling': A Love Story to Entrepreneurship
- The launch of the book 'Shoveling' is envisioned as a potential annual event, underscoring its theme of entrepreneurship and celebrating the journey of entrepreneurs.
- Key participants in the event included Gary Vee, who highlighted the significance of the book as a novel endeavor in his career, suggesting its potential impact on the entrepreneurial community.
- Described as a 'love story to entrepreneurship,' the book is a tribute to the entrepreneurial spirit and the challenges faced by entrepreneurs.
- The author holds the contributing entrepreneurs in high esteem, considering them among the best he has met, which reflects the quality and depth of the insights shared in the book.
3. 🤝 Gary Vee's Bond with Cass and Mike
- Gary Vee promotes the National Shovel Day live stream on YouTube, urging followers to visit garyve.com/join, showing his commitment to community engagement.
- He expresses a strong personal connection with Cass and Mike, likening them to family, which underscores the depth of their relationship beyond business terms.
- Gary actively promotes 'Shoveling,' treating it as his own project, which highlights the book's entrepreneurial value and real-world business insights.
- He advocates for purchasing multiple copies of 'Shoveling,' suggesting a strategy to spread its impact widely among entrepreneurs, demonstrating his belief in its importance.
- The book is associated with the 'Crush It Blueprint,' implying its alignment with proven success strategies and credibility in the business world.
- Gary's endorsement is both personal and passionate, reflecting genuine trust and belief in Cass and Mike's work, illustrating the role of authentic relationships in enhancing business endeavors.
4. 💼 The Journey of Building and Selling Businesses
- Cass and Mike have been partners for 28 years, successfully balancing a business and personal relationship, which is crucial for long-term collaboration.
- They launched their first venture, golf.com, in 1998 and successfully sold it to Time Warner, demonstrating early skill in capitalizing on digital media opportunities.
- In 2007, they founded Buddy Media the day their daughter was born, reflecting their ability to manage significant personal and professional milestones simultaneously.
- Buddy Media was sold to Salesforce for $745 million in under five years, exemplifying a rapid growth trajectory and effective exit strategy.
- Despite offers exceeding $1 billion, they chose a strategic sale to Salesforce, highlighting their focus on long-term vision over immediate financial gain.
- Cass and Mike have invested in over 100 entrepreneurs, indicating a robust commitment to fostering new businesses and sharing their expertise.
- Their strategic partnerships include collaborations with industry leaders like Gary Vee, expanding their influence through ventures such as a pickleball team and Empathy Wines.
- They authored a book with 50 'cheat codes' for entrepreneurs, a culmination of decades of experience, offering practical advice and strategies.
- Cass's 'cheat codes' reflect over 30 years of business insights, shared regularly with new entrepreneurs to guide their growth and decision-making.
- The collaborative writing process of their book, with Cass drafting and Mike refining, illustrates their joint effort in disseminating valuable business knowledge.
5. 🛠 Crafting the Book 'Shoveling': Insights and Challenges
- The book writing process was a collaborative effort, with one party leading in outlining and drafting initial content while both partners contributed significantly.
- Significant challenges were encountered due to differences in writing and editing styles, such as managing dyslexia and differing communication preferences.
- To overcome these challenges, the team developed strategies to align their styles and improve collaboration, demonstrating adaptability and teamwork.
- The book's core aim is to offer practical advice for balancing business and personal life, particularly within family businesses, emphasizing the importance of relationship health.
- Beyond the book, various packages like 'Founder’s Farm membership', entrepreneur toolkit, and master classes are offered, enhancing the book's value proposition.
- These packages include strategic planning tools and office hours, which are practical resources designed to support business development and personal growth.
6. 🎁 Unveiling Exclusive Book Packages
- A high-value package includes 40 books and a ticket to a major event at the New York Stock Exchange, with a total value of $8,000.
- Another package, priced at $150, offers a Cassinike lunch and access to all previous offerings, providing good value for a lower price point.
- The largest package requires purchasing 300 books, valued at $9,000, and includes an exclusive dinner at Flyfish Club with eight seats available, underscoring its exclusivity and premium experience.
- Highlighting the perceived value, past charity dinners have fetched up to $112,000, illustrating the high demand and exceptional value of these experiences.
7. 🎉 Party Announcements and Guest Introduction
- Entrepreneurial mindset involves continuous learning and adaptation, as highlighted by the speaker's 12-year experience in a family business and subsequent learnings in a new environment.
- The speaker emphasizes the importance of foundational business principles such as hard work, tenacity, kindness, practicality, and financial prudence, avoiding unnecessary borrowing.
- Highlighting a journey from skepticism about agency work to building a successful company, the speaker underscores the shift from initial reluctance to full engagement and learning from Fortune 500 companies.
- Focus on core business activities, such as revenue generation and hiring the right people, is essential for scaling a company, as evidenced by growth to 2500 employees and substantial revenue.
- There's an expressed belief that many people overly prioritize process over outcomes, with a call to focus on what truly matters, like people, culture, vision, and value.
- The speaker shares insights on the changing roles in entrepreneurial journeys, from being a hands-on operator to a more strategic role, emphasizing adaptability.
- The speaker advocates for building businesses without heavy reliance on external financing, stressing the importance of self-sufficiency and internal growth.
- Mentorship, promoting from within, and hiring well are key strategies for building a resilient organization, alongside quick decision-making in staff management.
- Concrete example: The speaker's company grew to 2500 employees, demonstrating the success of focusing on core business activities and hiring strategies.
- Case study: Transition from skepticism to success in agency work by learning from Fortune 500 companies, highlighting the importance of adaptation and engagement.
- Practical strategy: Advocating for self-sufficiency and internal growth by minimizing external financing, focusing on foundational business principles.