SaaStr - Live SaaStr Insider: 32 Days Til SaaStr Annual
The session highlights the importance of registering for the event to participate in networking opportunities. It introduces customer passes, allowing sponsors to invite current customers or prospects to the event, with eligibility expanded to include gold sponsors. The webinar also discusses brain dates, which are small group workshops requiring preparation and slides, emphasizing the need for engaging, non-pitchy content. Additionally, the 'Who Do You Want to Meet' program is explained as a double opt-in system where attendees can request meetings with sponsors, facilitated by AI matching based on interests and needs. The session encourages sponsors to utilize these tools to maximize their event experience and engagement with potential clients.
Key Points:
- Register for the event to access networking opportunities.
- Utilize customer passes to invite key clients or prospects.
- Prepare for brain dates with engaging, non-promotional content.
- Leverage the 'Who Do You Want to Meet' program for targeted meetings.
- Ensure all team members are aware of their roles and schedules.
Details:
1. 📅 Weekly Webinar Schedule and Replay Options
1.1. Webinar Schedule
1.2. Webinar Replay Options
2. 👥 Importance of Registration for Networking
2.1. Registration Priority
2.2. Registration Support and Assistance
2.3. Non-transferability of Networking Access
2.4. Networking Access and System Integration
3. 🎟️ Customer Passes and VIP Invites
- Starting in 2025, the Customer Passes Program will expand to include Gold sponsors, providing them with eligibility for three customer passes, while Super Gold sponsors receive five, Platinum sponsors ten, and Diamond sponsors typically start at fifteen.
- This program aims to enhance sponsor engagement by allowing them to invite current customers or active prospects, thereby facilitating meaningful interactions and closing meetings at Saster Annual.
- The expansion to include Gold sponsors is designed to broaden engagement opportunities and provide additional value to their sponsorship package.
- Customer passes strictly exclude booth staff, ensuring that the focus remains on customer relationship building and potential client acquisition.
4. 🔗 Networking Overview and Introduction to Brain Dates
4.1. Program Eligibility and Goals
4.2. Program Expansion and Value
4.3. Operational Mechanics
4.4. New Features and Flexibility
5. 🧠 Hosting and Participating in Brain Dates
5.1. VIP Invitations and Customer Passes
5.2. Brain Date Workshops
6. 🚫 Brain Date Submission Guidelines
6.1. Networking Platform Guidelines
6.2. Hosting Brain Dates
6.3. Moderation and Content Rejection
6.4. Content Approval Criteria
7. 🤖 Leveraging AI for Brain Date Topics
- Avoid using brain dates to showcase AI products; utilize Mayfield AI demo pitch stage instead for such purposes.
- Most topics were rejected last year due to non-compliance with the code of conduct; ensure to read and follow it for a higher acceptance rate.
- AI tools available on faster.com or Saster AI, trained on extensive Saster content, can suggest relevant topics by inputting your knowledge areas.
- Practical topic suggestions from AI include applications like 'How AI is transforming SAS marketing,' which can save time and improve processes.
- AI tools assist in creating actionable and acceptable topics, like improving copywriting and creative processes, and can serve as main content editors.
- Prepare slides once a topic is selected and accepted; using AI for topic selection is encouraged and can be done anonymously, reducing exposure risk.
- The AI tool is highly effective, used daily, and trained on over 10 years of Saster content, enhancing its suggestion accuracy.
- Networking technical launch is after US tax day, allowing early registered users to submit topics before the official launch.