GaryVee - 3 minutes of the best marketing strategy for your business
The discussion emphasizes the importance of artists diversifying their content beyond just music to build a community and promote their work effectively. The speaker suggests that artists often focus too narrowly on music content, missing opportunities to connect with audiences on a personal level. By sharing diverse content that reflects their personality and interests, artists can attract a broader audience who may then become interested in their music. For example, an artist might create content about their hobbies or interests, such as fishing or dining, which could attract viewers who share those interests. This approach can lead to unexpected viral success and draw attention to their music. The speaker also highlights the power of algorithms in promoting diverse content and encourages artists to overcome the fear of low engagement on some posts, as this can lead to greater exposure and success in the long run.
Key Points:
- Diversify content beyond music to attract a broader audience.
- Share personal interests to connect with potential fans.
- Utilize algorithms by posting varied content, even if some posts get low views.
- Overcome fear of low engagement to achieve greater exposure.
- Adapt to new marketing strategies rather than relying on old ideologies.
Details:
1. Conquering the Fear of Low Engagement 📉
- Content creators often hesitate to post videos due to the fear of receiving significantly fewer views than their typical posts.
- This fear can prevent them from posting content that might otherwise go viral and reach a larger audience.
- Overcoming this fear is crucial for unlocking potential growth in viewership.
- Strategies to overcome this fear include focusing on content quality over initial engagement metrics, experimenting with different content styles, and learning from each post regardless of its initial performance.
- Examples of successful content initially receiving low engagement include videos that later went viral due to algorithm changes or audience discovery.
2. Strategizing Social Media for Artists in 2025 🎵
- Develop a dual-content strategy that includes both music promotion and personality-driven content to build a community. Consider using storytelling techniques to engage your audience.
- Position music as the bottom of the funnel to drive community engagement and retention, ensuring that your music acts as a key driver for audience interaction and loyalty.
- Leverage social media platforms like Instagram, TikTok, and YouTube to create personal connections with your audience and amplify your music's reach. Tailor content to each platform's unique strengths and audience.
- Implement consistent and high-quality content production to maintain audience interest over time. Utilize tools such as Canva or Adobe Spark to enhance visual content.
- Use advanced data analytics tools like Google Analytics, Hootsuite, or native platform insights to track engagement metrics. Refine strategies based on data to target audiences more effectively.
- Include case studies or examples of successful artists who have effectively used social media strategies to grow their audience and music career.
3. The Power of Diverse Content 🌐
- Creators often limit themselves by focusing solely on one type of content, such as music.
- Audiences are interested in the broader persona of the creator, including personal interests and lifestyle.
- Consumers may purchase products to support creators they connect with personally, not just because they like the product.
- By diversifying their content to include various aspects of their personality and interests, creators can deepen audience engagement and build stronger connections.
4. Building a Personal Connection with Your Audience 🤝
- A video focusing on a personal interest, such as sushi, achieved 4 million views, demonstrating the effectiveness of connecting with audiences through personal content.
- Cross-interest audience potential is highlighted as 10,000 viewers of a sushi video might also engage with related content like Deep House or EDM.
- Engagement data reveals that many users initially discover the speaker through non-business content but continue to engage with business-related content, showcasing the strength of a diverse content strategy.
- Encouraging audience interaction by asking viewers to share the first content they saw helps build community and provides insights into audience preferences.
- Examples of viral content, such as the 'Blueberry video' and 'garage sale,' underline the success of diverse content in attracting different audience segments.