Abhi Ramesh started Misfits Market after realizing the potential in selling imperfect produce that would otherwise go to waste. His journey began with a visit to an apple farm where he saw perfectly edible apples being discarded. This inspired him to create a business model that buys such produce at a lower cost and sells it to consumers at a discount. Misfits Market initially focused on organic produce due to the availability of a USDA list of organic farms, which facilitated sourcing. The business quickly expanded beyond produce to include other food items with minor imperfections or short shelf lives, such as salad dressings and olive oil with misprinted labels. The company faced significant challenges during the COVID-19 pandemic, with demand doubling almost overnight. This required rapid scaling of operations, including logistics and fulfillment capabilities. Misfits Market also acquired Imperfect Foods to enhance its logistics network, allowing it to handle a larger volume of deliveries with its own fleet. The company now operates in 48 states and has expanded its offerings to include a wide range of grocery items. Misfits Market's success is attributed to its unique value proposition of reducing food waste while offering consumers discounted prices, supported by a robust logistics infrastructure.