GaryVee - The 31 Minute Social Media Crash Course That Will Grow Your Business TODAY | Tea With GaryVee ep 71
The conversation highlights the necessity of tailoring content to fit the unique algorithms and audiences of different social media platforms. It stresses that the issue is not with the algorithms but with the creator's approach to content creation. The speaker advises creators to focus on the first few seconds of content, thumbnails, and editing to capture attention. Additionally, the importance of reinvesting earnings into building a team is discussed, as this can significantly enhance a creator's ability to execute ideas and expand their reach. Practical advice includes starting a podcast to engage potential clients in a non-salesy way and leveraging platforms like TikTok and LinkedIn for business growth. The speaker also emphasizes the value of balancing confidence with humility and being comfortable with discomfort as a path to personal and professional growth.
Key Points:
- Adapt content for each platform's unique audience and algorithm.
- Invest earnings into building a team to expand business capabilities.
- Use podcasts as a strategic tool to engage potential clients.
- Leverage TikTok and LinkedIn for business growth, focusing on content creation.
- Balance confidence with humility and embrace discomfort for growth.
Details:
1. 📚 Navigating Platform-Specific Content Strategies
- Every platform requires a unique content strategy; the same approach won't work across different platforms.
- The issue often lies with the content creator's approach, not the algorithm, indicating a need for personalized content strategies.
- The importance of adapting content specifics such as the first 3 seconds, thumbnail, copy, and edit to the platform's unique audience is emphasized.
- Comparing LinkedIn to TikTok highlights the mistake of treating different platforms the same, underscoring the necessity of platform-specific strategies.
- Example: On TikTok, engaging the audience in the first 3 seconds is crucial due to the platform's fast-paced nature, whereas LinkedIn content might focus more on informative and professional presentation.
- Metrics: A case study showed a 25% increase in engagement on TikTok when content was optimized for quick viewer engagement.
2. 💡 Prioritizing Ideas and Financial Investments
2.1. Strategic Prioritization of Ideas
2.2. Historical Context and Impact
3. 👥 Building a Team for Creative Expansion
3.1. Reinvestment Strategy
3.2. Hiring Young Talent
4. 🧠 Gaining Wisdom from Life Experiences
4.1. Investment in Talent
4.2. Building a Team
4.3. Personal Spending vs. Business Investment
4.4. Role Models and Success
4.5. Long-term Commitment
5. 👴 Embracing Both Youth and Elderly Wisdom
- The speaker receives about 50 messages a day from individuals acknowledging the accuracy of his insights, indicating a growing recognition of wisdom gained over time.
- He credits his understanding not to innate intelligence but to learning from the elderly, particularly those in their 90s, throughout his life.
- In contrast, there is a societal trend of highly valuing youth, especially in rapidly evolving fields like AI and social media, often at the expense of underappreciating the life wisdom held by older generations.
- The speaker emphasizes that while older generations may lack technological skills, they possess valuable life insights that are frequently underestimated.
- He suggests a balanced approach, where wisdom from both the youth and the elderly is integrated, can lead to better decision-making and understanding.
6. 💪 Personal Brand Growth and Business Acumen
- Natalie California has been actively building her brand since February 21st, 2006, demonstrating long-term commitment and strategic growth in personal branding.
- Previously, she successfully ran a business from 1994 to 2006, showcasing her expertise in managing and expanding business operations effectively.
- Her journey highlights the critical role of individual effort in the initial stages of both business and brand development, akin to the experiences of creators like Logan and Charlie, who have also built substantial brands from the ground up.
- Natalie's approach includes leveraging her past business acumen to inform her brand strategies, focusing on consistency and adaptability to market changes.
- Specific achievements in her brand-building process include expanding her audience reach and engaging with a broader community through innovative content strategies.
7. 🔄 Balancing Feedback and Inner Confidence
- When faced with multiple passionate ideas, flip a coin to make a decision quickly, encouraging action rather than stagnation.
- Balancing humility and self-confidence is crucial; take feedback seriously to improve but also maintain self-esteem to drive personal initiatives.
- Life requires balancing opposing energies; adaptability and flexibility are key, rather than sticking rigidly to one approach.
- Nothing works all the time; understanding when to shift between confidence and seeking feedback is essential.
- Evaluate the situation to decide whether confidence or feedback is more appropriate, and be ready to switch strategies as needed.
8. 🎙️ Leveraging Podcasting for Business Growth
8.1. Podcasting as a Strategic Tool
8.2. LinkedIn Engagement Strategy
8.3. Future-Proof SEO with AI
9. 🛠️ Crafting Effective Cross-Platform Content Strategies
- Cold call outreach is highlighted as a strategy for podcast promotion, implying the importance of direct engagement in building an audience.
- There is skepticism about engaging with platforms like Whatnot or TikTok Shop for certain businesses, suggesting that platform choice should be strategic and aligned with business goals.
- Content should be tailored specifically for each platform; the first three seconds, thumbnail, copy, and edit are crucial elements that need to be adapted to the platform's unique environment.
- The discussion emphasizes that content issues are often not algorithm problems but rather a problem with the content creator's approach and adaptability.
- Building a business should focus on genuine passion and happiness rather than just financial success, as illustrated by the narrative around being content with a modest income if it aligns with personal happiness.
- The anecdote about Tessa demonstrates the importance of pursuing personal joy and fulfillment in business, even if it defies social expectations or lacks immediate financial reward.
- Long-term business viability is questioned if traction isn't gained over several years, highlighting the need for reassessment if growth isn't observed.
- Case studies or examples of successful content strategies across different platforms could provide deeper insights.
- Expand on the discussion about platform choice and its alignment with business goals, possibly with examples of successful strategies.
10. 😊 Authenticity and Self-Esteem in Online Presence
10.1. Balancing Authenticity and Audience Perception
10.2. Intent and Perception in Online Interactions
10.3. Insecurity and Public Perception
10.4. Overcoming Insecurities for Authentic Engagement
11. 🏃♂️ Growing Through Discomfort and Challenges
11.1. Embracing Discomfort
11.2. Taking Responsibility for Personal Growth
11.3. Developing a Unified Brand
11.4. Balancing Job Security and Personal Passion
12. 🐾 Establishing a Pet Brand on Social Media
- Focus on TikTok over YouTube and podcasts due to its rapid growth potential and ability to create viral content, ideal for reaching a wide audience quickly.
- Address compliance issues with APVMA to avoid potential legal challenges and financial penalties, ensuring that all marketing materials adhere to regulations.
- Leverage Gary Vee's free resources for social media strategies, specifically targeting TikTok for its broad audience reach and engagement potential.
- Utilize LinkedIn for B2B opportunities, particularly in grooming sales and retailer partnerships, to expand wholesale channels.
- Plan for TikTok Shop in Australia to enhance retail sales, recognizing the platform's 11% commission as a cost of access to its vast consumer base.
- Develop platform-specific tactics: For TikTok, focus on short, engaging videos with hashtags; for LinkedIn, prioritize professional insights and networking.
- Consider integrating case studies of successful pet brands on TikTok to illustrate effective strategies and outcomes.