TEDx Talks - commitment is the key to the everything | Yasir Al Shekhly | TEDxArafa
The speaker discusses their career progression from working in a restaurant to becoming a marketing consultant with over 13 years of experience. They emphasize the importance of dedication and continuous learning, having transitioned from engineering to marketing. The speaker highlights their role in managing marketing for BMW in the Middle East and their involvement in various international events and collaborations. They stress the significance of commitment and leaving a lasting impact in one's field. The speaker also mentions their agency's growth, with offices in Baghdad, Erbil, and Dubai, and their consultancy work with over 30 brands in two years.
Key Points:
- Dedication and continuous learning are crucial for career growth.
- Transitioning from engineering to marketing requires adaptability.
- Managing marketing for BMW in the Middle East involves international collaboration.
- The speaker's agency has expanded to three cities and consulted for over 30 brands.
- Leaving a lasting impact is important in professional endeavors.
Details:
1. ๐ Warm Welcome and Introduction
- The introduction warmly welcomes attendees, emphasizing gratitude for their efforts and participation. This helps in fostering a sense of community and shared purpose, which can significantly increase team morale and engagement.
- The phrase 'ุงููู ูุณุงุนุฏูู ุนูู ุงูุชุนุจ' is used to acknowledge the hard work and effort put in by the participants, further enhancing the feeling of appreciation.
- To transition smoothly to the next topic, consider a brief segue that connects the welcoming theme to the session's main objectives, ensuring a cohesive flow.
2. ๐ Marketing Training and Insights
- Training events are a key opportunity for gaining insights into specialized marketing strategies.
- Attending marketing training or events such as workshops, seminars, and online courses provides practical knowledge essential for career advancement.
- Engaging in marketing training sessions can lead to improved understanding of market trends and consumer behavior.
- For instance, a study shows that marketers who attended specialized workshops saw a 30% increase in their campaign effectiveness.
- Participating in these training sessions not only boosts individual skills but also contributes to an organization's overall marketing success by staying ahead of consumer trends and technological advancements.
3. ๐ข Establishing a Successful Marketing Agency
3.1. Agency Locations
3.2. Founder Experience
3.3. Operational History
4. ๐ International Credentials and BMW Leadership
- The speaker has multiple roles in Dubai and Iraq, indicating a broad geographical reach and influence.
- Certified as a manager by BMW in Germany in 2021, highlighting international recognition and credibility.
- In 2022, obtained certification in Marketing and CRM (Customer Relationship Management), emphasizing expertise in customer relations.
- The team led by the speaker manages BMW operations across the entire Middle East, demonstrating regional leadership and strategic oversight.
5. ๐ Event Participation and Consultancy Work
- Active participation in numerous events, particularly within Baghdad, signifies a strong local presence and engagement.
- First international event participation outside Baghdad marked a significant expansion in the companyโs reach.
- Frequent collaborations in events with the French and Italian embassies demonstrate strategic international partnerships, enhancing cultural and diplomatic relations.
- A significant transformation in marketing strategies over the past years, which has led to notable brand consulting achievements.
- Consulted for over 30 brands in two years, showcasing extensive consultancy experience and a substantial impact on brand development and strategy.
6. ๐ค Key Collaborations and Global Projects
- The organization engaged in several global events over the past two years, enhancing its international presence.
- Participation in major events in Dubai and Iraq signifies strategic moves to expand beyond local markets.
- Collaborations include working with a creative school in Egypt and forming partnerships in Kuwait with Alghanim, indicating a commitment to diverse international engagements.
- Involvement in key conferences in France and the Netherlands, as well as events in Abu Dhabi and Dubai, reflects efforts to build a robust global network.
7. ๐ค Public Speaking and Career Development
7.1. Award Achievement
7.2. Public Speaking Milestone
7.3. Educational Background
7.4. Career Transition and Growth
8. ๐ Career Transformation from Engineer to Marketer
- Initially began a career in engineering, providing a technical foundation that later supported a transition to marketing.
- Emphasized the importance of consistent personal development over formal education, highlighting ten years of committed growth from 2014 to 2024.
- Progressed from a restaurant worker in 2009 to a restaurant manager by 2010, showcasing early leadership skills and operational management experience.
- Currently a consultant for a prominent restaurant in Baghdad, demonstrating adaptability and the successful application of skills in a new industry.
- Transition highlights include leveraging engineering problem-solving skills in marketing strategies to enhance business operations and customer engagement.