Digestly

Mar 24, 2025

Here's 5 People Who Could Run Tesla Better Than Elon Musk

Forbes - Here's 5 People Who Could Run Tesla Better Than Elon Musk

The discussion centers on the potential successors to Elon Musk as CEO of Tesla, given his involvement in multiple companies and the lack of a clear successor at Tesla. The video highlights the challenges Tesla faces, such as declining sales, competition from Chinese companies like BYD, and lagging behind in the robo-taxi business. It emphasizes the importance of Musk's persona to Tesla's market value, noting that a departure could lead to a significant sell-off of shares. The video identifies JB Straubel and Tom Zhu as strong candidates to succeed Musk. Straubel, a Tesla co-founder and former CTO, is noted for his engineering expertise and calm demeanor, contrasting with Musk's volatile nature. Tom Zhu, Tesla's senior vice president and de facto COO, is recognized for his role in the success of Tesla's Shanghai plant and his understanding of the Chinese market, making him a competitive candidate for the CEO position.

Key Points:

  • Elon Musk's departure could trigger a major sell-off of Tesla shares due to his integral role in the company's identity.
  • Tesla lacks a clear successor, with no president, COO, or EVP, making the transition challenging.
  • JB Straubel, a Tesla co-founder and former CTO, is a potential successor due to his deep knowledge of Tesla's operations and calm leadership style.
  • Tom Zhu, Tesla's senior vice president, is another candidate, credited with the success of the Shanghai plant and his expertise in the Chinese market.
  • Tesla faces challenges such as declining sales, competition from Chinese EV makers, and lagging in the robo-taxi sector.

Details:

1. 🎙️ Introduction: Who Could Lead Tesla?

  • The introduction suggests exploring criteria or qualities defining someone capable of leading Tesla beyond its current leadership, like innovation, strategic vision, and the ability to handle complex challenges.
  • This sets the stage for discussing potential leadership improvements or strategic changes necessary for Tesla's future success.

2. ⏳ The Challenge of Elon Musk's Time Management

  • Elon Musk successfully manages six companies each valued over $1 billion, exemplifying his ability to handle multiple large-scale enterprises simultaneously.
  • Musk's involvement in political initiatives includes efforts to significantly reduce the size of the federal government, showcasing his influence beyond the business sector.
  • He employs a strategic prioritization of tasks and leverages delegation to trusted teams, enabling efficient management across diverse industries.
  • Musk's time management is facilitated by a rigorous schedule, often working 80-100 hours a week, focusing intensely on high-impact areas.

3. 🔍 Examining Tesla's Leadership Gap

  • Elon Musk is stretched thin with multiple ventures, potentially impacting his ability to manage Tesla effectively.
  • SpaceX benefits from Gwynne Shotwell's strong leadership as President and COO, ensuring smooth day-to-day operations.
  • Tesla lacks a similar robust leadership structure, highlighting a significant gap in leadership.
  • The absence of a clear successor in Tesla's CEO role could pose risks given its $770 billion market cap.
  • Strengthening Tesla's leadership team with a defined COO role could mitigate risks and enhance operational efficiency.

4. 📉 The Market's Reliance on Musk

  • Tesla's sales are declining, and its electric vehicle technology edge is under threat from Chinese competitors like BYD, while it also lags behind Whimo in the emerging robo-taxi business.
  • A potential step down of Musk could trigger a more significant sell-off of Tesla shares than the recent 50% drop observed in recent months.
  • Musk's persona as a business visionary ties significantly to Tesla's value, which is much larger than any other car maker and 118 times its earnings.
  • Dan Ives, a Tesla analyst for Wedbush, emphasizes that "Musk is Tesla and Tesla is Musk," implying any change in leadership could fundamentally alter the company's narrative.
  • Unlike other big public companies, Tesla lacks a strong internal bench of CEO candidates, as Musk has profoundly dominated the company's leadership.

5. 🚫 Tesla's Succession Planning Dilemma

  • Tesla lacks a formal succession plan, with no president, COO, or EVP, and only one senior vice president below Musk, indicating a limited pool of potential successors.
  • The absence of a succession plan is partly due to Musk's tendency to push out key executives, such as Jerome Guillian and Doug Field, who were instrumental in Tesla's success.
  • A list of five potential successors has been identified, though none possess Musk's social media presence and public persona.
  • The lack of a clear successor could impact investor confidence and the company's stability in the long term.
  • Potential successors include those with strong technical backgrounds and leadership experience, but they lack public visibility.
  • Succession planning in large corporations is crucial for ensuring leadership continuity and maintaining shareholder trust.
  • Tesla's innovation-driven culture may be at risk if a suitable successor is not identified and groomed.

6. 🔋 JB Straubel: A Key Candidate

  • JB Straubel is considered a top candidate to lead Tesla after Elon Musk, being one of its five co-founders and a board member since 2023.
  • Straubel's current roles include CEO and co-founder of battery recycler and components maker Redwood Materials.
  • He was Tesla's CTO until 2019, overseeing the development of electric motors and battery packs and the establishment of the Gigafactory in Nevada.
  • Straubel has a strong engineering background with degrees from Stanford, which complements his calm and low-key personality, contrasting with Musk's volatile nature.

7. 🚗 Tom Zhu: Leading Tesla in China

  • Tom Zhu is Tesla's only senior vice president, acting as the de facto COO as Elon Musk spends less time at Tesla.
  • Zhu played a pivotal role in the construction and operation of the Shanghai plant, which is a key contributor to Tesla's profitability since its establishment.
  • He joined Tesla in 2014 after working at Kaibbo Engineering Group, a Chinese civil engineering company.
  • Zhu's leadership of Tesla's Chinese operations and his understanding of the local market, including the extensive EV supply base, are vital for maintaining Tesla's competitiveness and profitability in China.
  • His track record makes him a strong candidate to potentially succeed Elon Musk.

8. 📑 Wrapping Up: Further Insights on Forbes.com

  • To gain a comprehensive understanding of the discussed topics, visit Alan Owensman's detailed article on Forbes.com, which includes an extensive list of top contenders and in-depth analysis.
  • Forbes.com provides a thorough examination of the trends and strategies that are shaping the industry, offering valuable insights for business leaders.
  • Ensure to read the full article to explore the metrics and data points that support the insights provided in this video.
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