Red Dragon is positioning itself as a cost-effective alternative to mainstream brands by offering a wide range of PC components and peripherals. The company has expanded beyond budget peripherals to include PC components like cases, power supplies, and cooling systems. Their products are particularly appealing in markets outside North America, such as Brazil and India, where they offer competitive pricing and availability. The video highlights a complete PC build using Red Dragon components, noting the affordability and decent quality of items like the keyboard, mouse, and case. However, the audio products and some accessories were less impressive. The brand's website and product information could be improved for better customer experience. Overall, Red Dragon provides a viable option for budget-conscious consumers, especially in regions where mainstream brands are less accessible or more expensive.