Greg Isenberg - The Exact System for finding $1M+ CPG gaps (using Ahrefs, Particl & Manus AI)
The discussion centers on how to build a successful consumer packaged goods (CPG) business by leveraging data and trends. Ashwin, an expert in launching and growing consumer brands, shares his insights on using tools like Ahrefs and Particle to evaluate market opportunities and understand consumer demand. Ahrefs is highlighted as a tool for assessing search volume and keyword difficulty, which helps in identifying market demand and competition. For instance, the rising trend in electrolytes is discussed, showing how seasonal trends and keyword difficulty can inform business decisions. Particle is another tool used to analyze e-commerce brands, providing insights into sales data and best-selling products, which can guide product development and marketing strategies. The conversation also touches on the importance of branding and differentiation, especially in crowded markets, and how tools like Manis can aid in market research and product design. Ashwin emphasizes the importance of starting with distribution channels in mind and working backwards to build a product that fits those channels, highlighting that successful businesses often focus more on distribution than the product itself.
Key Points:
- Use Ahrefs to evaluate market demand and competition by analyzing search volume and keyword difficulty.
- Leverage Particle to understand competitors' sales data and identify best-selling products for informed product development.
- Differentiate products through unique branding and positioning, especially in crowded markets.
- Start with distribution channels in mind and build products that fit those channels for better market success.
- Utilize AI tools like Manis for efficient market research and product design to gain an unfair advantage.
Details:
1. 🚀 Crafting a Data-Driven CPG Business
- Ashwin shares insights on creating a CPG business utilizing data and trends to craft products people love.
- Emphasis on SEO and understanding trends as critical components for CPG and software startups alike.
- Ashwin utilizes various tools and software to identify opportunities and create competitive advantages for startups.
- He runs a branding and design agency that helps launch consumer brands and has personal experience in both physical and digital product spaces.
- The episode covers evaluating opportunities, understanding demand, and customer acquisition strategies.
- Ashwin highlights the importance of reverse engineering product creation due to reduced costs and increased difficulty in customer acquisition.
- The discussion includes how to evaluate opportunities and resources available for building new products.
- Ashwin is recognized for his awareness of trends and strategic evaluation of opportunities, which is valuable for both physical and digital product development.
2. 🔍 Mastering Market Research with SEO Tools
2.1. The Importance of SEO Tools in Market Research
2.2. Leveraging Global Search Data
2.3. Case Studies and Strategic Insights
2.4. Evaluating Trends and Opportunities
3. 📊 Leveraging Tools for Product Insights
- The tool 'Particle' allows users to input any e-commerce brand and access sales data, including non-public company sales, category data, and best-selling products. This enables businesses to benchmark their performance against competitors and identify market opportunities.
- Particle reveals that often 90% of a company's revenue may come from just the top four SKUs, suggesting a focus on enhancing these products can significantly impact overall sales. This insight helps in prioritizing product development and marketing efforts.
- By exploring trends and insights on product categories with Particle, companies can adjust their strategy based on emerging market trends and consumer preferences, ensuring they remain competitive.
- TikTok Shop provides sales figures that show, for instance, 100K units of a product like magnesium supplements were bought in the last month. This real-time data helps businesses identify trending products and adjust inventory and marketing strategies accordingly.
- Amazon's monthly sales data allows for a competitive analysis of product categories and sales volumes, highlighting disparities such as one brand selling 40,000 units compared to others selling only 50 units monthly. This insight is crucial for understanding market positioning and competitive dynamics.
4. 💡 The Case for Physical Products
4.1. Financial and Operational Challenges
4.2. Marketing and Consumer Engagement
5. 🎨 Standing Out with Unique Branding
- The magnesium supplement market is saturated with generic, medical-looking packaging, presenting an opportunity for brands to differentiate through design.
- Moon Juice differentiates its product by using an Amber jar, contrasting with the common white bottles, to create a visually striking effect.
- Courtney Kardashian's brand 'Lemy' uses custom bottling and a unique aesthetic to engage Gen Z women, showcasing the power of branding that resonates with targeted demographics.
- Brands should focus on hyper-targeted positioning and distinctive branding in the early stages to effectively capture niche markets.
- Unique branding not only attracts attention but also enhances consumer perception and loyalty, leading to potential market success.
6. 🔎 Discovering Untapped Market Opportunities
- There is an untapped market potential in creating well-branded products specifically for older adults, a demographic often overlooked yet possessing significant disposable income.
- Products such as skincare patches, currently popular with younger demographics, could be repurposed and marketed to older consumers, offering functionality they appreciate.
- Older adults, especially those 65 and older, access information through channels less saturated by traditional advertising, presenting opportunities for cost-effective marketing strategies.
- Current branding is heavily focused on younger generations, leading to a homogenized market. By diversifying branding efforts to include older demographics, businesses can fill a market gap.
- Innovative approaches to branding and product development for older adults can leverage their preference for functional, yet aesthetically pleasing products.