GaryVee - The NEXT BIG THING: Private Social Media & Business Advice I Gave Influencers | GaryVee Q&A
The speaker stresses the need for individuals and businesses to expand their presence across multiple social media platforms, rather than focusing solely on TikTok and Instagram. This diversification is crucial as platforms like Facebook and Snapchat offer untapped opportunities. Additionally, the speaker highlights the growing trend of live social shopping and affiliate marketing, urging creators to explore these avenues as they can significantly boost engagement and sales. The video also touches on the rise of virtual influencers, which will increase competition in the influencer market. Practical advice includes experimenting with different content types to avoid stagnation and leveraging live shopping to capitalize on current trends. The speaker also discusses the importance of self-esteem and not being overly concerned with others' opinions, especially in creative fields.
Key Points:
- Expand presence to multiple platforms beyond TikTok and Instagram.
- Engage in live social shopping and affiliate marketing to boost sales.
- Experiment with diverse content types to maintain engagement.
- Prepare for increased competition from virtual influencers.
- Focus on self-esteem and ignore negative opinions.
Details:
1. 📈 Embrace Live Social Shopping
1.1. Importance of Live Social Shopping
1.2. Platform-Specific Strategies
2. 📱 Expand Platform Presence
- To prevent content stagnation and maintain audience engagement, it's crucial to diversify content beyond familiar themes.
- Invest in emerging opportunities such as live social shopping and affiliate marketing to enhance engagement and revenue.
- Expand your platform presence to at least seven platforms, moving beyond just TikTok and Instagram, to reach wider audience segments.
- Leverage platforms like Snapchat Spotlight, where competition is low but engagement can rival that of major platforms.
- Adapt to shifting user behaviors by focusing on content delivery methods, as users increasingly consume content that is delivered to them rather than actively seeking it.
3. 🤖 The Rise of Virtual Influencers
3.1. The Proliferation of Virtual Influencers
3.2. Emerging Trend of Live Shopping
4. 🛒 Mastering Live Shopping
- Achieving $41,000 in sales in a single hour during a live shopping event demonstrates the potential for significant revenue generation through this medium.
- Success in live shopping requires the use of unique, exclusive products tailored for the live shopping experience to drive consumer interest and sales.
- Growth in the live shopping sector has been significant over the past 18 months, with increased consumer participation and algorithmic support boosting visibility and sales.
- The effectiveness of live shopping depends on production quality, clear calls to action, and the capability of the host to engage the audience.
- People are more likely to engage with live shopping when the intent to sell is transparent and upfront, rather than using deceptive practices to trick the audience.
- Compensation for live shopping creators is often based on reach and engagement metrics, with performance-based pay structures becoming more common.
- The role of virtual influencers is emerging, posing a future challenge for human influencers as they compete for the same audience and brand partnerships.
5. 🌟 The Myth of Overexposure
- Social media acts as a business pipeline where balancing reach and exposure with lead generation is crucial. Creative content is essential for achieving this balance, as it engages audiences more effectively than direct sales attempts.
- 99% of content should focus on creating value and building brand identity, rather than direct conversion efforts like selling products, which often result in lower engagement.
- Direct conversion content ('buy this book') tends to perform worse because audiences resist direct sales tactics. Instead, creative formats, such as green-screening blog posts, can enhance engagement by presenting content in innovative ways.
- Brand building should aim for maximum reach; however, in B2B environments, converting even a single lead can justify substantial efforts, highlighting the importance of strategic content.
- The fear of overexposure is outdated in today's fragmented media landscape, where even highly visible figures can remain unrecognized, making it unlikely to truly overexpose a brand.
- The concept of overexposure is a remnant of earlier media eras, and the diversity of modern media channels means that consistent engagement is more beneficial than worrying about overexposure.
6. 💪 Building Self-Esteem
- Self-esteem should be cultivated internally, independent of others' opinions. Recognizing that external opinions do not define your self-worth is crucial.
- Only you have complete insight into your own identity, more than even your closest relationships.
- To build self-esteem, focus on personal goals and ignore detractors, much like athletes who prioritize their performance over crowd reactions.
- Critics often lack the insight or effort that comes with active participation, akin to spectators who are not on the field.