GaryVee - The Biggest Mistakes You Can Make On Social Media: 30 Min Strategy To WIN | Tea With GaryVee 68
The discussion emphasizes the shift in social media from follower count to content quality. Gary Vaynerchuk highlights that followers are becoming less relevant as platforms prioritize content that engages users. He predicts that follower counts may soon not be publicly displayed. Businesses, especially in fitness and clothing, often make the mistake of creating self-centered content rather than providing value to their audience. For example, instead of just promoting products, they should create content that helps or educates their audience, like fitness tips or stretching exercises.
Gary also advises businesses to engage directly with their audience through live interactions and personalized messages. He suggests using platforms like LinkedIn to connect with local businesses for catering services and leveraging Instagram to find and engage with local influencers. For those struggling with stagnant social media growth, he recommends experimenting with different content styles and focusing on live interactions to build deeper connections with the audience. The key takeaway is to focus on providing value and engaging content rather than obsessing over follower numbers.
Key Points:
- Focus on content quality over follower count; engagement is key.
- Provide value through educational or helpful content rather than just selling.
- Use live interactions to build deeper connections with your audience.
- Experiment with different content styles to overcome stagnation.
- Engage with local businesses and influencers to expand reach.
Details:
1. 📉 The Shift Away from Following Culture
1.1. User Engagement Over Follower Count
1.2. Predictions and Social Implications
2. 🎯 Crafting Content That Provides Real Value
2.1. Value-Driven Content Strategies
2.2. Engagement and Community Building
3. 📊 Mastering Social Media Marketing
- Connect with local businesses within a 20-mile radius through LinkedIn by directly messaging HR personnel or CEOs with personalized offers.
- Enhance visibility by engaging with social media content through likes, shares, and participating in local giveaways to attract new customers.
- Use Instagram to find local influencers, especially in the food sector, and propose collaborations to expand reach and influence.
- Create impactful content highlighting products and services, utilizing free resources like content creation guides to optimize quality.
- Invest in professional photography and video content to boost brand image, without worrying about older content as its impact is minimal.
- Embrace new technologies such as AI with a positive mindset, focusing on opportunities rather than disruptions.
4. 📉 The Irrelevance of Follower Counts
- Diversify content by creating completely different types of posts, avoiding reliance on boosting unpopular content shown by algorithms.
- With platforms prioritizing engagement over follower counts, focus on varied content styles to engage audiences creatively, such as unexpected videos or new topic discussions.
- Despite stagnating follower growth, concentrate on content quality and engagement to succeed in campaigns and gain recognition.
- Even with stagnant follower numbers, success in securing recognition and paid campaigns is possible through high engagement and quality content.
5. 🗣️ Building Deeper Connections with Your Audience
- The influencer became the biggest perfume influencer in Sweden within two years by creating content on TikTok, demonstrating the platform's potential for rapid growth.
- Despite having 77,000 TikTok followers, transitioning from influencer to brand owner proved challenging as audiences did not automatically convert to customers, highlighting the underestimation of brand-building effort.
- The influencer rarely engaged live with followers, which is identified as a missed opportunity to deepen audience connections and understand their buying hesitations.
- The advice given is to go live for three hours a day for a month to directly interact and build personal connections with the audience, using live sessions to ask why they didn't purchase and to foster a focus group environment.
- The influencer's live viewership decreased from 100 to 10-15 people, reflecting changing engagement dynamics but emphasizing the importance of valuing and interacting with even small audiences.
- The importance of working diligently and not taking the audience for granted is stressed, as success requires effort and engagement, not just initial popularity or luck.
6. 🎥 Leveraging Live Sessions for Engagement
6.1. Introduction to Live Shopping
6.2. Using TikTok Live
6.3. Engagement Strategy
6.4. Overcoming Engagement Concerns
6.5. Risk Assessment and Vanity Metrics
6.6. Expanding Live Selling Platforms
7. 💪 Tackling Business Challenges Head-On
7.1. Embracing Digital Sales Channels
7.2. Overcoming Negative Perceptions
7.3. Dispelling Myths and Personal Narratives
8. 🔥 Embracing Consistency and Self-Accountability
- Entrepreneurs should identify niches within big tech companies and build on their technologies rather than directly competing. For instance, by utilizing platforms like Amazon Web Services, startups can offer specialized services that integrate seamlessly, enhancing value without massive infrastructure investments.
- When seeking pre-seed funding, entrepreneurs must authentically share their journey and persistently pursue meetings and investment opportunities. This approach can increase their chances of securing necessary funds.
- Risk-taking is crucial for growth; individuals should evaluate their safety nets and be willing to step out of comfort zones, challenging traditional beliefs that discourage risk.
- Cultivating a positive environment by surrounding oneself with encouraging individuals and content can significantly improve mental well-being and motivation. Avoiding negative media consumption is a strategic choice that reflects in one's productivity and mindset.
- Social media algorithms mirror user interactions; thus, being intentional about engagement can optimize one's online experience. Choosing to interact with positive and educational content can lead to a more enriching digital environment.
- Practicing consistency, akin to how professional athletes train, can lead to superior outcomes. Regular practice and persistence, even in the face of setbacks, are more valuable than sporadic excellence.