Rick Beato 2 - Why Rick Rubin Took A Risk Producing System of A Down
The conversation highlights the complexity and initial skepticism surrounding unique music that blends multiple genres, as exemplified by System of a Down. The speaker recalls the initial reaction to their music as 'crazy person's music,' yet acknowledges its undeniable appeal after repeated listening. Despite initial resistance from major radio stations, the band's unique sound eventually gained popularity, illustrating the importance of authenticity over fitting into conventional categories. The speaker, who enjoys working with unconventional music, emphasizes that the best art comes from staying true to the artist's vision rather than trying to cater to audience expectations. This approach often leads to a polarizing reception, but it ensures that the music remains genuine and impactful. The speaker also notes that while such music may not initially seem commercially viable, its emotional resonance and originality can eventually lead to success.
Key Points:
- Unique music often faces initial skepticism but can gain popularity over time.
- Authenticity in music is more important than trying to fit into conventional categories.
- Staying true to the artist's vision can lead to polarizing but genuine art.
- Initial resistance from major platforms doesn't preclude eventual success.
- Emotional resonance and originality are key to impactful music.
Details:
1. 🎵 Blending Musical Genres: A Creative Journey
- The song features a unique blend of multiple musical genres, including pop, rock, and electronic, creating a sound that was initially unconventional.
- Listeners, including musician Tom Mel, initially found the song's genre-blending approach 'crazy,' but it gained acceptance after repeated listening, highlighting the importance of exposure in altering perceptions.
- The song includes dramatic and beautiful singing choruses, contributing to its distinct Technicolor quality, which captivates and engages the audience.
- The creative process involved experimenting with quirky verses, with an anecdote of Serge confidently affirming the song's structure during discussions, showcasing the importance of confidence and vision in creative endeavors.
2. 🎤 Navigating the Challenges of Unique Music
2.1. 🎤 Challenges in Finding an Audience for Unique Music
2.2. 🎤 Strategies for Overcoming Airplay Challenges
3. 📈 Building a Successful Music Channel
- 87% of the viewers of Rick Beato's secondary channel are not subscribed, indicating a significant opportunity to increase subscriber numbers with targeted engagement strategies.
- Encouraging viewers to subscribe can enhance the channel's growth and ability to attract high-profile guests, linking subscriber count to strategic content opportunities.
- Implementing call-to-action prompts at the end of videos can effectively increase subscription rates by reminding viewers of the benefits of subscribing.
- Utilizing analytics to identify viewer demographics and interests can tailor content to engage potential subscribers more effectively.
- Collaborating with high-profile guests can attract new viewers and encourage current viewers to subscribe for exclusive content access.
- Setting milestones and celebrating subscriber achievements can foster a community feeling and incentivize viewers to subscribe.
4. 🤔 The Art of Embracing the Unconventional
- The focus is on strategically growing unconventional channels in the music industry, which often face challenges due to their lack of popularity.
- The speaker, having transitioned from a label president to a producer, illustrates a career built on embracing diverse and unconventional roles, emphasizing the value of varied experiences.
- There is a strategic emphasis on enjoying and seeking out 'weird' and surprising elements in music. This approach indicates a focus on unique and challenging content that stands out in the industry.
5. 🎶 Finding Success in Musical Authenticity
- Musical authenticity can lead to success, even if the initial reception is unexpected, as demonstrated by the band System of a Down, which combined Armenian folk dances with heavy metal to create a unique sound.
- The focus should be on the emotional impact and authenticity of the music rather than trying to fit into existing categories or predicting audience preferences.
- The philosophy of 'The Audience Comes Last' suggests that creating the best, most authentic version of music should take precedence over catering to potential audience tastes.
- Watering down music to appeal to a broader audience can dilute its impact, resulting in a product that is only 'passable' rather than genuinely compelling.