Digestly

Mar 2, 2025

#1 Babyscripts | The Pitch

The Pitch Show - #1 Babyscripts | The Pitch

The episode features Juan Pablo Sigura pitching Baby Scripts, a startup aiming to revolutionize prenatal care by using an app to connect expectant mothers with their doctors. The app uses connected medical devices like a blood pressure cuff and weight scale to monitor health metrics at home, reducing the need for frequent doctor visits. Despite initial investor interest, challenges arose during due diligence, particularly around revenue projections. Juan Pablo's pitch was initially successful, securing commitments from investors, but some backed out after the company failed to meet projected revenue targets. The episode highlights the importance of realistic projections and the risks of turning down immediate funding for potentially better deals.

Key Points:

  • Baby Scripts aims to reduce prenatal doctor visits by using an app and connected devices to monitor health metrics at home.
  • The startup initially secured $800,000 in funding commitments but faced challenges when revenue projections fell short.
  • Investors were interested due to the app's potential to improve prenatal care efficiency and outcomes.
  • Juan Pablo learned the importance of realistic financial projections and not delaying funding decisions.
  • Despite setbacks, Baby Scripts eventually raised $5 million in funding.

Details:

1. 🎙️ Welcome to "The Pitch" - Real Entrepreneurs, Real Money

  • The show captures real entrepreneurs pitching to real investors for real money.
  • Entrepreneurs were invited to a studio in San Francisco to raise money for their startups.
  • Founders pitch to a panel of shrewd investors who make actual investment decisions on the spot.
  • Each episode follows a Founder's pitch journey up to the investment decision moment.

2. 🤰 Introducing Baby Scripts: Revolutionizing Prenatal Care

  • Baby Scripts connects expectant mothers to their doctors via a mobile app, aiming to replace traditional visits with tech solutions.
  • The app leverages big data to optimize prenatal care, aiming for a billion-dollar impact in healthcare delivery.
  • An initial study with 50 women explored the effectiveness of an optimized visit schedule through the app.
  • Co-founder Juan Pablo Sigura envisions transforming prenatal care delivery, emphasizing tech-driven solutions.

3. 🧠 Investor Panel Weighs In: Decisions and Challenges

3.1. Panel Introduction

3.2. Baby Scripts Pitch

3.3. Investor Concerns and Discussions

3.4. Business Model and Revenue

3.5. Investor Decisions

4. 💰 The Funding Journey: Successes and Hurdles

4.1. Initial Investor Interest and Commitments

4.2. Challenges During Due Diligence

4.3. Investor Withdrawals and Lost Opportunities

4.4. Lessons Learned and Reflections

5. 🔍 Lessons Learned: Reflecting on the Experience

  • Pablo successfully raised $5 million for Baby Scripts, demonstrating resilience after facing significant challenges, underscoring the importance of persistence in entrepreneurship.
  • The podcast is actively scouting for new startups raising seed funding for future seasons, showcasing its commitment to fostering innovation and supporting emerging businesses.
  • Listeners are encouraged to provide feedback via email, reflecting the show's dedication to audience engagement and continuous improvement.
  • The show utilizes a multi-platform approach, including Twitter, Facebook, and a newsletter, to broaden its reach and enhance audience interaction, illustrating a strategic move to diversify engagement channels.
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