Greg Isenberg - Use this strategy to actually find the best influencers for your startup
The speaker introduces a method to discover influencers without spending large sums on agencies. By creating a new Instagram or TikTok account and following a list of known influencers, the algorithm will start recommending similar influencers. This approach allows users to immerse themselves in the influencer's world, gaining insights into their content and audience. The strategy can lead to discovering emerging influencers with high-quality content who are not yet widely recognized. By engaging with these influencers early, businesses can secure favorable deals and build strong partnerships. This method is cost-effective and provides a direct understanding of influencer dynamics, enabling businesses to predict potential viral content and capitalize on it.
Key Points:
- Create a new social media account to follow influencers and let the algorithm suggest similar ones.
- Avoid spending on agencies by manually discovering influencers through algorithm recommendations.
- Engage with emerging influencers early to secure favorable deals.
- Immerse in the influencer's world to understand their content and audience better.
- Predict potential viral content by observing emerging influencers' growth.
Details:
1. 🔍 Discovering Influencers with Social Media Accounts
- Finding influencers is often seen as a complex task or a 'black box' for many individuals.
- A unique method, which could be considered a 'hack', is available for effectively discovering influencers.
- This method is described as a great way to find influencers, suggesting it is efficient and potentially underutilized.
- The method involves leveraging specific social media tools or platforms that aggregate influencer data, making the process more transparent and accessible.
- Utilizing this method can significantly reduce the time and effort typically required in the influencer discovery process, and enhance targeting accuracy.
- Examples of successful application of this method include campaigns where influencer engagement rates increased by over 30% and targeting precision improved, leading to better ROI.
2. 📱 Harnessing Algorithms for Influencer Identification
- Start by creating a new Instagram or Tik Tok account dedicated solely to influencer research, focusing on your niche.
- Select an initial list of influencers based on niche relevance and follower engagement metrics to follow.
- Engage actively with the content of these selected influencers by liking, commenting, and sharing to optimize algorithmic recommendations.
- The platform's algorithm will then recommend similar influencers, reducing manual search efforts and enhancing discovery efficiency.
- Regularly review the recommended influencers to ensure they align with your strategic goals and niche relevance.
3. 💡 Implementing a Cost-effective Influencer Marketing Strategy
- Leverage in-house capabilities to reduce costs traditionally associated with influencer marketing agencies.
- Create and manage new TikTok and Instagram accounts dedicated to engaging with influencers directly.
- Immerse in the user experience by following and interacting with influencers, gaining valuable insights on trends and audience engagement.
- This approach not only cuts costs but also builds direct relationships with influencers, fostering authentic collaborations.
- For example, a small business could allocate a team member to manage these accounts, resulting in a 50% reduction in marketing expenses over three months.
- Focusing on niche influencers can yield higher engagement rates, as evidenced by a case study where a brand saw a 20% increase in engagement by targeting micro-influencers.
4. 🌟 Identifying Emerging Viral Content Creators
- Empathize with creators by imagining being in their shoes to understand their challenges and potential.
- Identify creators with minimal followers (e.g., around 10 followers) who have already produced high-quality and engaging content.
- Develop intuition for predicting which creators will achieve viral success, recognizing potential viral hits several videos in advance.
- Use data analytics to track engagement rates and audience growth patterns to spot emerging trends and potential breakout creators.
- Support promising creators by providing them with resources, feedback, and exposure opportunities to accelerate their growth.
5. 🤝 Cultivating Relationships for Mutual Success
- Establishing strong relationships can lead to mutually beneficial deals, as both parties feel rewarded and valued.
- Overcoming initial hesitations in outreach is crucial for forming valuable partnerships, enhancing trust and belief between parties.
- Engaging with others, despite initial insecurities, can lead to support and validation, creating win-win scenarios.
- Strategically reaching out to potential partners, even when uncertain, can foster trust and open up opportunities for collaboration.
- Successful partnerships often result from proactive engagement and understanding shared goals, leading to mutual success.