Rask - Free business strategy session with Jordan + Zara
The podcast highlights a strategic shift in business services from paid ad services, particularly meta ads, to CRM development. This transition is driven by the demand from businesses looking to digitalize their record-keeping systems, especially those transitioning between generations. The hosts emphasize the importance of adapting services to meet client needs and the benefits of focusing on areas that alleviate business pain points.
Additionally, the podcast introduces 'texer sessions,' which are expert-led problem-solving meetings for business owners. These sessions provide an opportunity for participants to connect with domain experts to troubleshoot specific business challenges, such as CRM development or Facebook ad management. The sessions are part of a larger coaching program and are available both in a paid community and a free community, fostering a collaborative environment where business owners can share insights and learn from each other's experiences. The hosts stress the importance of community and networking, especially for solo entrepreneurs who may feel isolated.
Key Points:
- Shift from meta ads to CRM development due to client demand and digitalization needs.
- Texer sessions offer expert guidance on business challenges, enhancing problem-solving capabilities.
- Community engagement provides networking opportunities and shared learning experiences.
- Business owners are encouraged to prepare questions for texer sessions to maximize value.
- The free community offers monthly texer sessions, promoting inclusivity and support.
Details:
1. 🎙️ Office Change and Preferences
- The podcast was recorded in a new office, marking a significant change in environment and structure.
- The new office is referred to as 'grce bace office,' indicating a shift that affects the hosts' working dynamics.
- Hosts describe experiencing a 'sea change,' reflecting a transformative impact on their work atmosphere.
- While no specific data or metrics are provided, the discussion suggests expectations of improved collaboration and productivity.
- The term 'grce bace office' is symbolic of a modernized workspace aimed at enhancing creativity and efficiency.
- This transition is expected to influence team interactions positively and foster a more innovative environment.
2. 🔄 Business Re-evaluation and Service Shift
- The company has been re-evaluating its services for nearly a year, reflecting a thorough strategic reassessment process.
- Through discovery calls and detailed business conversations, the company has identified critical market needs, prompting a strategic pivot.
- This pivot moves away from original offerings, focusing instead on delivering increased value to business owners by addressing their most pressing needs.
- The specifics of the service shift have not been detailed, but it is clear that the company is adapting to meet evolving customer demands.
- Originally, the company may have been focused on traditional or less dynamic services, but the reevaluation suggests a movement towards more innovative, market-driven solutions.
3. 📈 CRM Development and Service Focus
- Businesses are increasingly transitioning from older record-keeping systems to digital CRM solutions, driven by the need for more efficient customer management.
- The strategic shift from a focus on paid ad services, such as meta ads, to CRM development allows for enhanced team and service expansion, catering to market demands for personalized customer engagement.
- This trend is particularly prominent among businesses undergoing generational shifts, where newer management seeks modern solutions to maintain competitiveness.
- Notable benefits of CRM development include improved customer retention and streamlined operations, which are critical for businesses aiming to scale effectively.
- Examples of successful transitions include businesses that have reported up to a 32% improvement in customer retention through personalized engagement strategies.
- The preference for CRM solutions over traditional paid ads reflects a broader industry movement towards sustainable growth and long-term customer relationships.
4. 🔍 Importance of Business Pivoting
- Business owners often delay critical pivoting decisions, taking six months to pivot when it should only take a week, resulting in lost time and opportunities. This emphasizes the need for timely decision-making to capitalize on new opportunities and maintain competitiveness.
- Direct feedback from business owners indicates a shift away from traditional services, such as Facebook ads, which are no longer in demand, towards more profitable or strategically beneficial platforms and services. This shift reflects the necessity to stay current with market trends and consumer demands.
- There is a growing trend of business owners and freelancers taking on tasks themselves, utilizing education and cost-effective solutions to maintain quality while reducing expenses. This self-reliance can lead to improved adaptability and resilience in a changing market.
- Pivoting allows business owners to reallocate focus away from administrative-heavy tasks to more strategically beneficial areas, potentially increasing operational efficiency. By doing so, businesses can better align their resources with growth opportunities.
5. 💬 Introduction to Texpert Sessions
- Texpert sessions facilitate direct interaction with experts, enabling businesses to tackle challenges in sales, marketing, product development, manufacturing, and service delivery.
- These sessions are instrumental in driving revenue growth by offering expert insights into building and optimizing CRMs, workflows, and processes, as well as handling digital advertising strategies like Facebook or Meta ads.
- Participants benefit from real-time screen sharing with experts, allowing for immediate feedback and actionable strategies to enhance performance and revenue on specific business channels.
- A clear distinction between general benefits and specific applications is made, ensuring businesses understand both the broad advantages and the particular use cases of Texpert sessions.
6. 🌐 Community Engagement and Support
6.1. Community Structure and Membership
6.2. Expert Sessions and Benefits
6.3. Impact and Value Examples
7. 🤝 Networking and Collective Learning
7.1. Networking Opportunities
7.2. Structured Learning Sessions
8. 🆓 Access to Free and Paid Communities
- The paid community provides weekly access to expert-led sessions, enhancing learning and business growth opportunities, while the free community offers monthly access.
- Both communities facilitate engagement with experts and peers, fostering an environment of support and shared learning.
- Sessions, which begin in March, allow participants to ask questions and gain insights from four experts with diverse skills, aiding in solving technical challenges.
- The free community is vibrant, with active member discussions and mutual support, addressing feelings of isolation in entrepreneurship.
- Participants can engage by submitting questions ahead of sessions, ensuring continuous learning even if they miss live participation.
9. 👥 Importance of Community for Business Owners
- Business owners, such as hairdressers and tradespeople, can benefit from connecting with others in different fields to solve common problems, despite having different execution methods.
- Diverse perspectives from various backgrounds and experiences within a community can offer multiple solutions to business challenges that one might not consider otherwise.
- Community interactions provide more comprehensive and personalized insights than generic online searches, as they involve live feedback and expert advice.
- Live sessions and collaborations, such as sharing screens for Facebook ad reviews or discussing accounting structures, offer practical, tailored learning experiences.
- Many business owners might not know what questions to ask or what they are missing in terms of business structure and strategy, making community discussions valuable for uncovering unknown opportunities.
- Engaging with a business community allows for collective learning and gaining second opinions on strategies and operations, enhancing business decision-making and growth.
10. 🤔 Sharing Ideas and Learning from Others
- Businesses in the community range from 20 to 40 staff members, providing diverse insights and experiences.
- Sharing tested strategies from various businesses can save others significant time and resources, reducing trial and error periods significantly.
- External coaching programs and communities contribute to a richer internal learning environment, enabling businesses to adapt successful strategies more quickly.
- Allied Health professionals benefit from tailored support and mentorship within specific communities, fostering targeted professional growth.
- Strategy sessions offer practical exercises that participants can refine in group workshops, leading to more effective learning outcomes.
- Feedback during sessions helps identify potential pitfalls and effective strategies, potentially cutting down trial and error from months to weeks.
- A network of 200 business owners facilitates extensive knowledge sharing, allowing businesses to learn from each other's successes and failures.
- Encouraging an abundance mindset reduces fear of competition, promoting open idea sharing and collaborative growth.
- Targeted service differences, such as B2B versus residential focus, allow businesses to leverage insights without direct competition.
11. 🔧 Texpert Sessions and Business Growth
11.1. Collaboration in Business Growth
11.2. Community Engagement for Success
12. 🗓️ Joining and Participating in the Free Community
- The community has seen a transformation in the quality of questions asked, with a noticeable increase in participation from younger business owners.
- A specific example is a 23-year-old who purchased a bakery in Darwin, demonstrating the youthful energy and fresh perspectives added to the community.
- The community sessions provide significant value, as demonstrated by participants who feel their issues are resolved quickly, sometimes in just a minute, through these interactions.
- The importance of community is emphasized for business owners, especially when personal networks lack business experience, making the community a vital platform for networking and support.
- The free community is set to launch in late March, with ongoing sessions and opportunities for members to influence scheduling and topics through feedback.
- Members are encouraged to actively participate, introduce themselves, and engage in the Q&A sessions to maximize the benefits of being part of the community.
- Structured sessions allow members to quickly resolve issues and share insights, enhancing their business strategies.
- Participants have the opportunity to provide feedback, which directly influences the scheduling and topics of future sessions, ensuring relevance and engagement.