GaryVee - I'll show you exactly how to get business leads
The speaker suggests that local businesses should identify companies within a 20-mile radius and reach out to HR personnel or CEOs via LinkedIn. This approach involves sending direct messages to introduce the business, such as a new catering company, and proposing a conversation. Additionally, businesses should utilize Instagram by searching for their town and engaging with local content creators. This can involve messaging influencers or individuals with significant followings to propose collaborations. The emphasis is on direct messaging strategies rather than content creation initially. However, creating content about the business's offerings is also recommended, with a resource available on Gary B's website to guide content creation.
Key Points:
- Identify local companies within a 20-mile radius and contact HR or CEOs on LinkedIn.
- Use Instagram to search for local content and engage with influencers or creators.
- Focus on direct messaging strategies to introduce your business and propose collaborations.
- Create content about your products or services to enhance visibility.
- Access a free 47-page guide on content creation from Gary B's website.
Details:
1. 🔍 Strategic Networking: LinkedIn and Local Contacts
- Identify companies within a 20-mile radius of your location and connect with their HR personnel or CEOs on LinkedIn.
- Send personalized messages to these contacts, introducing your business and suggesting a conversation.
- Example: If there's a company like Logitech located nearby, find their representatives on LinkedIn and reach out with a message highlighting your new catering company in the area.
- Attend local business events or meetups to engage with potential clients face-to-face and expand your network offline.
- Develop a compelling LinkedIn profile that highlights your unique selling points and past successes to attract more connections.
- Utilize LinkedIn's advanced search features to find and connect with decision-makers in your industry.
2. 📱 Exploring Instagram: Engage Locally
- Search for your town on Instagram using the 'Reels' feature to discover local content and influencers.
- Identify influencers with significant followings, e.g., a food blogger with 178,000 followers, who can promote your business.
- Directly message these influencers to propose collaborations, such as promoting a catering business or a vegetable stand.
- Craft tailored messages when reaching out to influencers, highlighting mutual benefits and potential collaboration ideas.
3. ✉️ Direct Messaging: The Key to Connection
- Focus on a strategic messaging approach to foster connections on LinkedIn.
- Utilize personalized messages to enhance engagement and build meaningful relationships.
- Avoid generic messages; instead, tailor messages to the individual's profile and interests to increase response rates.
- Track and analyze response metrics to refine messaging strategies and improve outcomes.
- Be mindful of frequency and timing of messages to avoid overwhelming recipients and maintain engagement.
4. 🎥 Content Creation: Showcasing Your Business
- Focus on creating content that highlights your products and services to attract and engage potential customers effectively.
- Utilize Gary Vaynerchuk’s 47-page free deck as a comprehensive resource for understanding and implementing effective content creation strategies.
- Consider different types of content such as videos, blogs, and social media posts to diversify your approach and reach a broader audience.
- Develop content that not only informs but also entertains and provides value, increasing customer retention and brand loyalty.
- Experiment with various content formats and track engagement metrics to refine your strategy and improve results over time.