Rick Beato - I Can't Believe You Don't Know This About Me
The speaker reflects on the misconception that he doesn't play guitar, despite being an accomplished guitarist. This misunderstanding arises because he has only featured guitar playing in three out of his last 111 videos, primarily focusing on interviews and music discussions. Physical limitations from a recent surgery further restricted his ability to play. He highlights his background in music education and his various courses, which support his channel. The speaker emphasizes the need to showcase his guitar skills more frequently to align with his channel's educational purpose and to correct viewers' perceptions.
Key Points:
- Speaker is an accomplished guitarist but hasn't played much in recent videos.
- Only 3 out of 111 recent videos feature him playing guitar.
- Physical limitations from surgery affected his ability to play.
- His channel focuses on music education, offering courses in ear training and music theory.
- Plans to feature more guitar playing to correct viewer misconceptions.
Details:
1. 🎸 Unveiling Hidden Guitar Skills
- The speaker surprised many viewers with their guitar skills, as these abilities were not prominently displayed in past content.
- Despite visible cues, such as guitars in the background, the speaker's guitar playing was not widely recognized previously.
- Audience reactions highlight a newfound awareness and appreciation of the speaker's musical talent.
- This revelation suggests a potential new direction for content, focusing more on music-related themes or demonstrations of the speaker's skills.
2. 📊 Reviewing Video Content Patterns
- Out of 111 videos analyzed, guitar playing content is underutilized, suggesting an opportunity for growth in this area.
- Incorporating guitar playing into video content could increase engagement, potentially attracting a larger audience interested in music.
- Consider developing a series focused on guitar techniques, leveraging existing content gaps to differentiate from competitors.
- Engagement metrics indicate that viewers respond positively to interactive music content, suggesting potential for higher retention rates.
- Benchmark against successful music channels to identify best practices for integrating guitar content effectively.
3. 🩺 Health Hurdles Impacting Performance
- The artist has participated in only three or four Spotify top 10 countdowns, with musical involvement mainly limited to playing guitar in three videos. The majority of their content consists of interviews or music discussions.
- Instagram and YouTube Shorts focus primarily on interview clips rather than musical performances.
- The artist's limited musical engagement is primarily due to undergoing open heart surgery, impacting their ability to perform and engage musically.
4. 🎸 Navigating Recovery and Return
- Post-surgery recovery required an 8-week period during which lifting arms over the head was not possible, significantly impacting daily activities and guitar playing.
- A frozen shoulder developed in the right shoulder, which further limited mobility and ability to play guitar comfortably.
- Challenges included difficulty in putting on a guitar strap and playing acoustic guitar due to shoulder constraints.
- Despite these challenges, there has been noticeable improvement in playing ability, as demonstrated in recent videos.
- Rehabilitation involved specific exercises to improve shoulder mobility, emphasizing gradual progress and consistency.
- The recovery process not only involved physical rehabilitation but also required mental resilience to overcome setbacks and stay motivated.
5. 📈 Channel Growth Amidst Change
- Achieved 800,000 to 900,000 new YouTube subscribers in the past year, indicating significant channel growth.
- New subscribers are unfamiliar with earlier content unless they explore older videos, suggesting a shift in audience engagement with current content.
- The channel's growth strategy involved regular content updates and leveraging trending topics to attract new viewers.
- Historical context: The channel has evolved over several years, initially focusing on niche topics before expanding to a broader range of content to capture a wider audience.
- Implications of growth: With a large influx of new subscribers, there is an opportunity to diversify content further and enhance engagement through interactive and personalized content.
6. 📚 Offering Music Education and Courses
- The speaker has identified a disconnect in selling educational courses, indicating room for strategic improvement. Current courses include an ear training course and a beat book interactive focused on music theory, showing specialization in music education.
- The ear training course is designed for beginners and aims to improve their ability to recognize musical elements by ear, which could enhance overall musicianship.
- The beat book interactive offers an engaging way for students to learn music theory through practical application, targeting intermediate learners who wish to deepen their understanding of rhythm and structure.
- Testimonials from past students highlight increased confidence and competence in music theory after completing these courses, suggesting effectiveness.
- Strategic improvements could include refining marketing efforts to better reach potential students and emphasizing course benefits in promotional materials.
7. 🎶 Sharing Musical Mastery
- The speaker created 'quick l Pro', a guitar course derived from hundreds of mini lessons conducted between 2019 and 2021, focusing on practical exercises like arpeggios with pedal points applicable to various chords.
- The course offers structured guitar lessons that enhance practical skills, allowing learners to apply techniques to different chord progressions.
- The monetization of this teaching content supports the channel's operational costs, video production, and travel expenses for interviews, enabling continuous content creation and engagement.
8. 🤔 Audience Awareness and History
8.1. Channel Focus and Audience Reaction
8.2. Guitar Skills Demonstration
9. 🎸 Reintroducing Guitar to Content
- The creator's early followers were familiar with their musical content, which included frequent guitar playing and quick lessons, contributing to the growth of their channel by 2 million subscribers.
- In the past year, only 3 out of 111 videos included guitar content, indicating a significant reduction in musical content.
- There is an expressed intention to reintroduce guitar and other instruments into videos, as many recent subscribers are unaware of the creator's musical background.
- The creator holds an undergrad degree in classical bass and a master’s degree in jazz guitar, and has professional experience playing on numerous records.
- Engagement with the audience is encouraged, seeking feedback on the reintroduction of musical content, and prompting viewers to subscribe and comment.