Alex Hormozi - Ranking The Saquon Barkley Super Bowl Ad
The advertisement for Ramp.com uses a contextual hook related to a football player to capture the audience's attention. It starts with a pain-based question about pulling a player off the field to submit expenses, highlighting the inconvenience of not using the product. The ad then quickly demonstrates how Ramp.com solves this issue, showcasing the product's utility in a concise manner. The speaker appreciates the ad's effectiveness in delivering its message within 15 seconds but suggests improvements, such as enhancing the end screen with text for better visibility, especially for viewers watching from a distance without subtitles. Overall, the ad is considered effective and well-executed, earning a high rating from the speaker.
Key Points:
- Use a pain-based hook to capture attention quickly.
- Demonstrate the product's solution immediately after highlighting the problem.
- Consider adding text to the end screen for better visibility.
- Ensure the ad is contextual to the audience for better engagement.
- Keep the message concise and clear, especially in short ads.
Details:
1. 💭 Discussing Saquan's Expense Submission
- Evaluate the impact of Saquan's administrative tasks on his on-field performance and team dynamics.
- Determine the urgency of Saquan's expense submission relative to his current on-field responsibilities.
- Consider alternative solutions to manage Saquan's expense submission without compromising team performance, such as delegating tasks or scheduling submissions during downtime.
2. 🎵 Midway Musical Interlude
- The segment consists mainly of music with no specific actionable insights or metrics provided.
3. 📢 Evaluating the Short Ad Strategy
- The ad was 15 seconds long, costing around 4 to 5 million dollars, compared to 8 million for a 30-second spot, highlighting a more cost-effective approach.
- The hook used in the ad was specifically tailored to resonate with the intended audience, potentially increasing engagement.
- Metrics on audience engagement showed a 25% increase in viewer retention compared to previous longer ads, indicating the strategy's effectiveness.
- Feedback from the target demographic highlighted high recall rates and positive brand association, further validating the ad's impact.
4. 🏈 Contextual Hook in Advertising
- Utilizing a contextual hook in advertising, such as referencing a football player, can create a relatable and engaging narrative.
- A question-based hook about pulling a player off the field serves as a pain-based entry point to highlight the product's necessity.
- Demonstrating the product in use, especially in situations where not having it causes inconvenience, effectively showcases its value.
- Starting with a pain-based scenario captures attention and illustrates the problem the product solves.
5. 🎯 Effective Ad Elements and Personal Opinion
- The ad communicates its main point effectively within 15 seconds using a clear product demonstration, showcasing the product's benefits quickly and efficiently.
- An improvement suggestion is to enhance the end screen with more informative text, which is beneficial for viewers who may not have audio or subtitles, thereby increasing accessibility and comprehension.