Alex Hormozi - I Ranked the Best Superbowl Ads 2025 [TIER LIST]
The video discusses the effectiveness of various Super Bowl ads by evaluating them on six key factors: grabbing attention, making the audience care, selling a dream, creating urgency, showing social proof, and providing a clear call to action. The Google ad was praised for its sentimental storytelling and product demonstration, earning an S-tier rating. The Doritos ad was noted for its creative approach and psychological triggers, while the Jeep ad effectively associated its brand with freedom, targeting a specific demographic. The Nike ad was recognized for its strong branding and association with winning, particularly targeting women. In contrast, the Hims and Hers ad was criticized for its disingenuous messaging and lack of a clear dream outcome, receiving a D-tier rating. The Rocket Mortgage ad was appreciated for its emotional appeal and American dream narrative but was marked down for a weak call to action. Overall, the analysis highlights the importance of aligning ads with brand objectives and audience expectations.
Key Points:
- Super Bowl ads are evaluated on attention, emotional engagement, dream selling, urgency, social proof, and call to action.
- Google's ad was highly effective due to its emotional storytelling and clear product integration.
- Doritos used creative storytelling and psychological triggers to engage viewers.
- Jeep's ad successfully linked its brand to freedom, appealing to a conservative audience.
- Hims and Hers ad was less effective due to unclear messaging and lack of a compelling outcome.
Details:
1. 🏈 Super Bowl Ads: Are They Worth the Cost?
- Super Bowl ads cost $8 million each, raising the question of their worth and the lessons businesses can learn from them.
- Alex Rosi from Acquisition.com, with experience in running millions of dollars in ads, analyzes the effectiveness of Super Bowl ads.
- Despite the high cost, Super Bowl ads offer unmatched exposure, reaching millions of viewers, which can significantly boost brand recognition.
- Some companies have seen substantial returns on investment, with viral ads leading to increased sales and brand engagement.
- The strategic placement and timing of Super Bowl ads can lead to a competitive advantage, often setting trends for advertising in the following year.
- Businesses can learn from the creativity and storytelling in successful Super Bowl ads to enhance their own marketing strategies.
2. 🔍 Google Ad Analysis: A Touchdown or Fumble?
2.1. Introduction to Analysis
2.2. Skills in the Workplace
2.3. Google Ad Evaluation Criteria and Feedback
3. 🏦 Ramp.com's Short & Effective Ad
- Ramp.com's 15-second ad cost approximately 4 to 5 million dollars, contrasting with the typical 8 million for a 30-second spot, demonstrating cost efficiency.
- The ad effectively engaged viewers by using a football theme as a contextual hook, making it relatable and directly addressing audience pain points related to financial management.
- A question-based approach highlighted pain points and quickly transitioned to the benefits of using Ramp, illustrating efficient problem-solving in a concise format.
- The ad's effectiveness was further enhanced by focusing on a clear, targeted message delivered rapidly, ensuring audience engagement within a very short timeframe.
4. 🏨 Booking.com Ad: Nostalgic TV Feel
4.1. Ad Style and Appeal
4.2. Ad Effectiveness
5. 👽 Doritos Alien Ad: Creative Success
5.1. Doritos Alien Ad Strategy and Insights
5.2. Execution and Audience Reception
6. 🚙 Jeep: Freedom and Branding
- Jeep's ad strategy is centered around the powerful and simple message: 'Jeep equals Freedom,' aiming to solidify its brand identity rather than pushing traditional sales pitches like financing options.
- The branding targets a specific demographic, likely conservative and pro-military, inferred from the emphasis on the message 'Freedom isn't free,' resonating with right-leaning consumers.
- Jeep's marketing likely involves extensive customer research to ensure the themes and messages effectively resonate with their audience, indicating significant investment in understanding consumer values.
- The ad's production and length imply a considerable budget, reflecting an investment in emotional and lifestyle branding rather than direct product promotion.
- Product placement within the ad is subtle, with a greater focus on connecting emotionally with the audience and aligning with their lifestyle choices.
- Jeep utilizes a variety of media channels to disseminate their branding message, ensuring consistent reinforcement of the freedom theme across platforms.
- By avoiding explicit product details, Jeep enhances its brand mystique, making it more aspirational and aligning with the adventurous lifestyle it promotes.
7. 💊 Him & Hers: Rebranding Health?
7.1. Him & Hers Ad: Content and Strategy
7.2. Him & Hers Ad: Effectiveness and Comparison
8. 👟 On's Federer Ad: Missing the Mark
- The ad heavily relies on Roger Federer's celebrity endorsement, which overshadows the content and diminishes customer engagement.
- Critics argue that the ad's focus on the brand name rather than customer needs fails to build meaningful connections with the target audience.
- The ad is centered around the company rather than the consumers, overlooking the marketing principle that customers prioritize their own needs and interests.
- While not distasteful, the ad lacks compelling content that resonates with the audience, missing opportunities for deeper engagement.
- To improve, the ad should balance celebrity influence with elements that directly address and engage customer interests and needs.
9. 🌐 GoDaddy: Actors vs. Entrepreneurs
9.1. Comparison of Actors and Entrepreneurs
9.2. Enhancing Ad Effectiveness
9.3. Audience Reception and Improvement Suggestions
10. 🛒 Instacart: Delivering the Message
- The last 4-5 seconds of the ad are the most compelling, showcasing the product's end result - groceries delivered immediately, effectively closing with a clear call to action (CTA) that communicates the company's purpose.
- Co-op advertising with brands featured in the ad could potentially increase consumer use of Instacart for those products, boosting sales for those brands.
- Featured products in the ad are likely to see increased popularity among Instacart users, leading to higher sales.
- The initial 70-80% of the ad is less effective in conveying the product's purpose, especially for viewers unfamiliar with Instacart, suggesting room for improvement in engaging new users from the start.
- The ad effectively portrays a problem-solution scenario, such as forgetting milk and immediately ordering it via Instacart, which is crucial for demonstrating the service's value.
11. 🎗️ Breast Cancer Awareness: Impactful or Not?
11.1. Early Detection Importance
11.2. Ad Effectiveness and Evaluation
11.3. Ad Structure Insights
11.4. Behavioral Impact Questioned
12. 👟 Nike: Just Win It!
- Nike's ad campaign emphasizes overcoming challenges and achieving what others say is impossible, associating the brand with winning and success.
- The campaign targets women, showcasing accomplished female athletes, thus creating an aspirational link between their success and Nike products.
- Nike's strategy involves signing and associating with top athletes, reinforcing the brand's image as synonymous with excellence and achievement.
- The ad portrays Nike as a brand that supports breaking barriers and personal triumph, aligning with the motto 'Just Win It!'
- The campaign is a return to Nike's core message of victory, stepping away from previous 'woke' themes to focus on competitive success.
- Nike's branding leverages its historical association with victory, as the name 'Nike' itself refers to the goddess of victory.
- The narrative suggests that true success is marked by overcoming failures to achieve a lasting, impactful victory, exemplified by the story of 'Jingle Bells'.
- Nike's branding strategy has evolved over the years, adapting to cultural shifts while maintaining a consistent message of success and achievement.
- Specific campaigns, such as those featuring prominent athletes like Serena Williams, highlight individual triumphs, reinforcing the brand's core values.
13. 🏡 Rocket Mortgage: The American Dream
- The ad effectively builds a narrative around the American ethos, focusing on the emotional connection to the American Dream and homeownership.
- It targets first-time homeowners, potentially increasing customer lifetime value by establishing initial relationships.
- The ad features strong Americana elements and is well-timed during the Super Bowl, appealing to a broad American audience.
- The primary critique is the brief call-to-action (CTA), which may not clearly convey Rocket Mortgage's brand identity, reducing ad effectiveness.
- The ad is compared to Google's, highlighting that Google's ads maintain clear product visibility throughout, enhancing brand recognition.
- Overall, the ad is rated as A+, not reaching S tier due to its lack of clear brand association.
- The ad's emotional appeal is strong, likely fostering positive sentiment towards Rocket Mortgage despite potential brand confusion.