GaryVee - Answering your business questions LIVE! | Tea with GaryVee Episode 70!
Gary Vee discusses the necessity of applying to numerous jobs daily when seeking employment, suggesting 30 to 80 applications per day to increase chances. He advises using social media platforms like Facebook for targeted local advertising to grow a podcast audience. For businesses, he recommends leveraging live social shopping platforms like Whatnot and TikTok to engage audiences through 'Commerce-tainment,' combining entertainment with commerce. He also emphasizes the importance of storytelling and authenticity in content creation, encouraging creators to focus on providing value to their audience rather than just seeking fame. Additionally, he addresses the need for resilience and perspective in business, acknowledging that ups and downs are part of the journey.
Key Points:
- Apply to 30-80 jobs daily to increase employment chances.
- Use Facebook ads targeting local audiences to grow podcast listenership.
- Leverage live social shopping platforms for 'Commerce-tainment.'
- Focus on storytelling and providing value in content creation.
- Embrace resilience and perspective in business challenges.
Details:
1. 🎬 Kicking Off the Show with Technical Glitches
- The episode started with Gary facing connection issues on platforms like Whatnot, highlighting ongoing technical challenges for the team.
- Gary expressed embarrassment over the persistent technical glitches despite extensive experience.
- A notable audio issue remained unresolved at the beginning of the broadcast, impacting the quality of the session.
- Audience engagement was maintained as Gary initiated discussions about viewers' first experiences on Whatnot, turning a challenge into an opportunity for interaction.
2. 🎁 Exciting Giveaways and Audience Interaction
- The event features exciting giveaways, including hats that are valued up to $200 on eBay, providing strong incentives for audience engagement and participation across multiple platforms.
- Audience interaction is strategically deployed across TikTok, Instagram, YouTube, and LinkedIn, each offering unique engagement opportunities and expanding the event's reach.
- Technical issues were encountered and addressed in real-time, underscoring the necessity of having a robust troubleshooting process and clear communication channels with the audience.
- Specific examples of audience interaction include live Q&A sessions on YouTube and interactive polls on Instagram, enhancing real-time engagement.
- Technical challenges included streaming lags and connectivity issues, which were quickly resolved to maintain audience satisfaction.
3. 💡 Strategic Career Advice for Job Seekers
- Job seekers should apply to a significantly higher number of jobs daily, aiming for 30 to 80 applications per day, to increase chances of employment.
- Many individuals underestimate the volume of job applications needed, often considering six applications as a lot, while a significantly higher number is necessary.
- Utilizing platforms like Craigslist can offer immediate, albeit temporary, job opportunities, which can be beneficial while searching for more permanent positions.
- Developing new skills during periods of unemployment is crucial, alongside actively seeking job opportunities.
- There is a perceived shift in what is considered diligent job-seeking effort, which may negatively impact job seekers' success.
4. 🎙️ Boosting Local Podcast Visibility
- Begin by systematically sharing your podcast link with every local contact in your phone, ensuring to cover the entire contact list from A to Z for comprehensive outreach.
- Use Facebook to post your podcast, then invest $100 in targeted ads focusing on people within a 10-mile radius to capture a local audience effectively.
- Additionally, consider collaborating with local influencers or community leaders who can help promote your podcast to their followers, thereby increasing reach and engagement.
- Host local events or participate in community gatherings where you can promote your podcast, enabling direct interaction with potential listeners and fostering community support.
- This multi-faceted strategy combines personal outreach, digital advertising, influencer partnerships, and community engagement to enhance local podcast visibility.
5. 🛍️ Navigating the World of Live Shopping
- Invest $200 in targeted Facebook ads instead of YouTube, focusing on a 10-20 mile geographic radius for better traction. Facebook's geographic targeting capabilities make it ideal for businesses with large territories.
- For B2B businesses, overcoming camera shyness in employees can be challenging, especially with traditional mindsets. Influencing executives through family encouragement can be beneficial.
- Shift focus from internal executives to potential clients in the office equipment and IT sectors. Invite potential clients to share their journey on a show, fostering warm leads and business opportunities.
- Move from direct selling to building relationships by having potential clients as guests on a show to discuss their business, converting them into warm leads rather than relying on cold selling.
6. 📈 Maximizing Opportunities from Viral Content
- Implementing giveaways can significantly boost engagement, provided they are well-executed. Successful giveaways prevent dissatisfaction and enhance audience interaction.
- 'Commerce-tainment' merges commerce with entertainment, turning live shopping into interactive experiences, particularly effective on platforms like TikTok and Whatnot.
- Service-based businesses, such as PT services, can adopt 'Commerce-tainment' strategies to engage potential clients without selling physical products.
- Offering exclusive items or discounts during live events, such as a $15 discount for first-time buyers on Whatnot, can drive participation and boost sales.
- Storytelling is essential for creating viral content. Analyzing why a story resonates can provide more value than the viral moment itself.
7. 🧠 Staying Motivated Amidst Business Challenges
7.1. Leveraging Storytelling for Personal Branding
7.2. Commerce Tainment: The Future of Retail
7.3. Innovative Product Promotion and Personal Balance
8. 🤲 Balancing Safe Jobs and Passion Projects
8.1. Current Business Challenges and Mindset
8.2. Adversity and Resilience
8.3. Balancing Passion and Practicality
9. 🛒 Engaging New Audiences in Live Shopping
9.1. Strategic Volunteering in Nonprofits
9.2. Promoting Merchandise through Cultural Connections
9.3. Effective Live Sale Strategies
10. 🦾 Launching a Chiropractic Career with a Tech Twist
10.1. Understanding Optimism vs. Delusion
10.2. Starting a Chiropractic Career and Building a Social Media Presence
10.3. Using AI in Content Creation
10.4. Advertising and Client Retention Strategies
11. 📸 Live Shopping for Service-Based Businesses
11.1. Advertising Strategy
11.2. Live Shopping Engagement
11.3. Influencer Marketing
11.4. Live Shopping for Services
12. 📹 Content Creation: Self-Improvement and Audience Focus
- Engage your audience across multiple social media platforms to drive traffic to a central hub, such as a personal website for live shopping events.
- Utilize promotions strategically, such as offering a discount code (e.g., $15 off with code vf15) to incentivize first-time purchases.
- Encourage audience participation and engagement through interactive elements like live Q&A sessions or direct communication channels (e.g., text messaging community).
- Emphasize the importance of honest self-assessment in content creation; if content isn't gaining traction, consider it may need improvement rather than blaming external factors like algorithms.
- Strategize content improvements by focusing on key areas such as video introductions and thumbnails, ensuring they are compelling and engaging.
- Adopt a mindset of continuous improvement, welcoming constructive criticism and feedback to enhance content quality and audience engagement.
- Include distinct content strategies for different platforms and provide case studies or examples to illustrate successful techniques.
13. 🌟 The Future of Influencers and Community Connection
- Mental health issues are sometimes misused as excuses for entitlement, but genuine support is crucial for those truly in need.
- Influencers need to shift focus from personal fame to delivering real value to engage audiences effectively.
- Content creation should prioritize audience care and value delivery to build a supportive community.
- Successful influencers will foster communities centered on genuine interactions and value-driven content.
- New products like pins and comics are being introduced to engage and educate audiences, especially targeting children and collectors, thus enhancing community connection.