GaryVee - 18 Minutes Of Social Media Advice: THIS Is What You're Getting Wrong! | Tea With GaryVee #65
The discussion emphasizes TikTok's unique ability to expose content to new audiences through its 'For You' page, unlike other platforms that primarily show content to existing followers. This makes TikTok a powerful tool for audience growth and brand awareness. The speaker advises using TikTok for live content to maximize reach and suggests that while sales-focused content may not perform as well as value-driven content, it's still important to ask for business. For real estate agents and similar professions, platforms like LinkedIn and YouTube Shorts are recommended over TikTok for B2B engagement. The speaker also highlights the importance of understanding your audience and creating content tailored to different demographics. Consistency and variety in content creation are key, and creators should focus on providing value rather than seeking fame. For niche markets, LinkedIn is suggested as a strong platform for reaching potential clients through content and direct messaging.
Key Points:
- TikTok's 'For You' page allows for significant audience discovery, unlike other platforms.
- Sales content may not reach as far as value-driven content, but asking for business is still crucial.
- LinkedIn and YouTube Shorts are recommended for B2B engagement, especially for real estate agents.
- Understanding and targeting specific audience demographics is essential for effective content creation.
- Consistency and variety in content are important; focus on providing value rather than seeking fame.
Details:
1. 🌟 TikTok: The Ultimate Discovery Platform
- TikTok is identified as the number one platform for gaining audience and awareness through live sessions, which are prominently featured on users' 'For You' pages.
- Unlike platforms like Whatnot, where live streams might only reach a minimal audience, TikTok ensures streams are visible to users who may not already be familiar with the content creator, facilitating significant audience growth.
- An example of this is seen with creators who have expanded their follower base significantly by leveraging TikTok's unique algorithm, which introduces their content to broader audiences.
- This wide-reaching exposure on TikTok is unmatched, making it a crucial tool for content creators and brands aiming to increase visibility and engagement.
2. 🤔 Strategic Account Management on Social Media
- The Romanian account's 100,800 followers represent a strong base that can be further engaged through targeted content and interactions.
- The international dancing account, while growing, has less reach but presents an opportunity for niche audience targeting and expansion through diverse content offerings.
- A strategic decision is being considered whether to create a separate account dedicated to sales-oriented testimonials or to integrate such content into existing accounts for consistency.
- Larger accounts can be leveraged to create initial awareness and serve as a platform for strategic content dissemination and audience engagement.
3. 📈 Content Strategy Mastery: Give Before You Ask
- Overemphasis on immediate reach for sales posts can be misleading; focus on long-term engagement instead.
- Consistently providing value through content (giving) is more impactful than immediate sales pitches (asking).
- A post not doing well in terms of reach doesn't necessarily affect the subsequent post's performance if the content quality is good.
- Example: A video clip receiving 10 million views followed by one with 100,000 views may still result in the next clip getting 3 million views, indicating content quality is key.
- Sales-focused content will never perform as well as value-driven content, but asking for business is still permissible.
- Personal example: Despite offering valuable content for free, not many will purchase an $18 mug, highlighting the difference in engagement between selling and providing value.
4. 📣 Real Estate Marketing: Social Media Insights
- Real estate agents in smaller markets are adopting strategies akin to media companies to effectively promote their businesses and grow their audience.
- The Whatnot platform is deemed more appropriate for selling physical products, suggesting its limited applicability for real estate or financial services.
- LinkedIn is recommended for professional networking and business growth in the real estate sector, while YouTube Shorts offers a platform for engaging content delivery.
- Facebook remains essential for building audience awareness and engagement due to its wide reach and user demographic.
- TikTok is identified as the leading platform for live engagement, offering unique opportunities to reach new audiences beyond current followers.
5. 🚀 Global Reach: Maximizing Social Media Potential
- Startups should experiment with various social media content types to discover their target audience. Building a diverse content portfolio helps identify the right audience segments. For example, a startup increased engagement by 30% by testing different content formats like videos and infographics.
- Understanding audience demographics such as age, interests, and cultural backgrounds is crucial for creating targeted content. A startup targeting teens versus one targeting professionals will need different strategies and platforms.
- Quantity and variety in content creation are important for maximizing reach. Producing more content increases the likelihood of resonating with different audience segments. For instance, a startup saw a 20% increase in followers by posting 3 times a day across multiple platforms.
- Overcoming the fear of negative feedback is essential. Acknowledging that online negativity often reflects more on the commenter can help creators focus on content value. A startup maintained a positive growth trajectory by focusing on constructive feedback and ignoring trolls.
- Utilizing specific social media tools like analytics dashboards can enhance understanding of what content works best, facilitating data-driven decisions. A startup used these tools to optimize their posting schedule, resulting in a 15% increase in engagement.
6. 🤝 Business Partnerships: Balancing Friendship and Business
- LinkedIn is considered the B2B equivalent of TikTok, suggesting that content should be tailored similarly to reach business clients. This means being straightforward and consistent in messaging to capture the B2B audience effectively.
- The transition from a personal project to a business requires detailed financial analysis to ensure sustainability. This includes understanding cash flow and balancing the P&L to support business operations.
- Issues often arise when business partners have different visions for the company's future, such as whether to keep it a personal project or run it as a business. This can result in conflicts of interest.
- Equal partnership splits can lead to complications, especially if one partner contributes significantly more to the project's success. It is crucial to evaluate each partner's impact objectively to determine if the partnership structure needs adjusting.
- Maintaining friendships while managing business interests requires careful negotiation and communication. It is essential to address potential conflicts without damaging personal relationships.
7. 🌍 Expanding Reach: Leveraging Social Media Globally
- Social media enables individuals from small towns or remote countries to reach a global audience.
- There is unlimited opportunity for people in New Zealand, Australia, Hawaii, and Japan to connect with a worldwide audience.
- The belief that being from a small location limits global reach is outdated; in 2025, social media removes these barriers.
- Understanding the potential of social media is the first step in achieving global recognition.