Graham Cochrane - Your first $10k on Kajabi (step by step)
The video provides a step-by-step guide to making your first $10,000 using Kajabi, an online business platform. The process begins with identifying your ideal customer, often someone similar to your past self, to ensure you can effectively address their needs. The next step involves creating a simple lead magnet, such as a one-page swipe file, to attract potential customers by solving a specific problem. This lead magnet is exchanged for email addresses, building a list of interested leads. Once you have your leads, you create a landing page on Kajabi to capture these emails and offer a thank you page with a mini-course upsell. This mini-course should expand on the lead magnet's content and be priced between $17 to $47. Additionally, an upsell for a 90-day coaching package priced between $500 to $1,000 is recommended to maximize revenue. The video emphasizes the importance of starting with a simple funnel and gradually expanding your offerings as you gain confidence and experience with Kajabi.
Key Points:
- Identify your ideal customer by reflecting on your past experiences and challenges.
- Create a simple lead magnet, like a swipe file, to attract and capture leads.
- Use Kajabi to set up a landing page and thank you page with a mini-course upsell.
- Offer a 90-day coaching package as an upsell to increase revenue.
- Start with a simple funnel and expand as you gain confidence and experience.
Details:
1. 📈 Start Your Kajabi Journey with a Free Trial
1.1. Kajabi Strategies for Existing Users
1.2. Kajabi Opportunities for New Users
2. 🎯 Identify Your Ideal Customer
- Offer free courses, such as 'Ready Set Kajabi', to help new users make money quickly, aiming for their first $10K, which encourages them to become paying members.
- Enhance customer engagement by providing additional free courses, like a three-step sales copy mini-course, as a reward for payment receipt, fostering loyalty and deeper learning.
- Identify your ideal customer by reflecting on personal experiences—serve those who are in the position you once were, like a previously overweight person now fit, in order to connect authentically and effectively.
3. 📝 Create a Valuable Lead Magnet
- Identify your ideal customer by reflecting on your own past challenges and needs. This approach makes business operations easier as it aligns your offerings with your target audience's exact needs.
- The speaker's first business, The Recording Revolution, targeted musicians needing affordable home recording solutions, mirroring his own past challenges. This strategy led to building a seven-figure business by catering to a version of himself when he was in high school.
- Focus on creating content and offers that address the specific problems your past self faced, as this positions you powerfully to serve others with similar challenges.
- Before using platforms like Kajabi, prepare a simple, free lead magnet (swipe file or one sheet) that offers a solution to a specific problem, to attract potential customers.
4. 🌐 Build a Landing Page in Kajabi
- To build trust and engage with an audience, create simple, valuable lead magnets like a one to two-page document that solves a specific problem.
- An example of a successful lead magnet is a two-page list of gear recommendations, which was effective for the Recording Revolution business.
- Personalize lead magnets to reflect your journey and experiences, such as sharing a list of foods that helped you lose weight if you're in the fitness space.
- In the business space, you can share a swipe file of your best-performing sales page copy, breaking down its elements and psychology.
- These lead magnets can be created easily using Google Docs and saved as PDFs to offer in exchange for email addresses.
- Implement this strategy in Kajabi, starting with a free trial, without needing a full website.
5. 📋 Design an Opt-In Page for Leads
- Kajabi allows for unlimited landing pages, focusing on single-purpose pages such as lead magnet pages, which are pivotal for capturing leads without the need for a full website setup.
- There are 14 different opt-in page templates available, allowing customization through swapping images and colors to match brand aesthetics, which facilitates easy adaptation to different brand identities.
- Simplifying the page by removing headers and footers can enhance focus on core messages, such as headline and subheadline, which are critical for grabbing attention and providing clarity.
- Implementing a clear call to action, like offering 'done-for-you sales copy' to boost conversions, can significantly increase lead engagement.
- Using transparency effects on background images can improve text visibility, ensuring that headlines and subheadlines are easily readable against varied backgrounds.
6. 🎥 Offer a Mini Course on the Thank You Page
- Implement a form on Kajabi to capture emails for specific offers, ensuring a seamless user experience.
- Create a thank you page that offers a mini course once a user opts in, providing immediate value.
- Develop a mini course video, 45 minutes to 1 hour long, that expands on the guide content to deepen user understanding.
- Utilize Loom or similar tools for screen recording to maintain a high-quality production standard.
- Price the mini course between $17 to $47, strategically positioned to encourage impulse conversions.
- Highlight exclusive techniques in the mini course that have proven to double conversions, using case studies or testimonials.
7. 📚 Create and Sell a Course on Kajabi
- Begin by creating a simple course on Kajabi, ensuring to add and save videos, then attach them to offers for sale.
- Effectively set up a payment system on Kajabi to accept credit cards, Google Pay, and Apple Pay, ensuring ease of transaction for customers.
- Price courses strategically; for example, set a course price at $27 to attract buyers while considering perceived value.
- Incorporate upsells in your offerings to boost revenue, such as a $47 video training as an upsell to the main course.
- Develop additional offers like coaching programs. For instance, structure a 90-day coaching package with pricing between $500 to $11,000, based on the depth and frequency of the sessions.
- Leverage Kajabi's built-in video coaching feature to conduct sessions, providing a platform similar to Zoom, and monetize this service.
- Refine pricing strategies for coaching packages by aligning them with the value provided, starting at $500 for a comprehensive 90-day package.
8. 🔄 Implement an Upsell Strategy
8.1. Initial Offer Setup
8.2. Upsell Process and Automation
9. 🚀 Achieve Your First 10K with Kajabi
- Begin acquiring customers through private channels to build initial confidence without public online selling.
- Reaching the first $10,000 is essential for building confidence in Kajabi, your personal capabilities, understanding your ideal customer, and refining your offers.
- Upon reaching the initial $10,000, expand your business system to include a website, more offers, order bumps, upsells, and detailed sales pages to scale further.
- This approach is identified as the fastest, simplest, and most effective path to earning $10K on Kajabi.
- Utilize the 30-day free trial of Kajabi, which includes two free courses, as a strategic starting point to support your business growth.