GaryVee - 3 Steps To Make Money On Social Media In 2025 | GaryVee Keynote — Newtown High School
The speaker emphasizes the shift in social media dynamics, where users no longer need a large following to achieve virality. Platforms like TikTok allow even new users to reach thousands of views with engaging content. This democratization of reach provides opportunities for individuals to monetize their presence through features like TikTok Shop, where users can sell items live, even without followers. The speaker suggests practical steps like buying inexpensive items from stores and reselling them online to generate income. Additionally, the speaker highlights the importance of taking action rather than just talking about plans, encouraging the audience to leverage social media as a tool for business and personal growth. The discussion also touches on the importance of self-awareness, pursuing interests, and the potential of AI as a transformative technology.
Key Points:
- You don't need followers to go viral on platforms like TikTok; engaging content is key.
- TikTok Shop offers a lucrative opportunity to sell items live, even without followers.
- Start small by buying inexpensive items and reselling them to build capital.
- Focus on taking action rather than just discussing plans to achieve success.
- AI and social media are powerful tools for business and personal growth.
Details:
1. 🌟 The New Era of Virality: No Followers Needed
- Social media dynamics have shifted in the last 12 months, allowing posts to go viral without requiring a large follower base.
- Even users with no followers can achieve significant reach, with potential for a first post to receive 10,000 views if it resonates.
- Content that is passionate and engaging has the potential to gain substantial visibility, emphasizing the importance of authenticity and relevance.
2. 💰 Unlocking TikTok Shop: A Modern Goldmine
2.1. Maximizing TikTok Shop Revenue
2.2. Effective Social Media Content Strategy
2.3. Cultivating a Growth Mindset
2.4. Learning from Adversity and Life Lessons
3. 🌍 Embracing Adversity and Harnessing Change
- Starting a business without a clear idea is compared to driving with your eyes closed, emphasizing the importance of having a solid business concept.
- Engaging in a business related to personal interests is advised, as passion can sustain long hours and commitment, unlike ventures pursued solely for financial gain.
- Gaining experience by working for someone in a related field while building a business is recommended for young entrepreneurs lacking experience.
- AI is highlighted as a transformative technology with potential to significantly impact future business and employment, drawing parallels to historical technological advancements like electricity and farm tractors.
- Despite fears around AI, it is suggested that new technologies often present opportunities, especially when initial public perception is negative.
- AI's development is expected to enable humans to undertake more significant and innovative tasks, similar to how farm tractors revolutionized agriculture.
- The speaker encourages embracing AI as it evolves, recognizing both its potential and the challenges it may present.
4. 🧘 Overcoming Burnout with Perspective and Gratitude
- Realize that much of anxiety or burnout is due to worrying about others' opinions. This is particularly true in academic or professional settings where fear of judgment from teachers, parents, or peers can be overwhelming.
- A practical strategy to overcome burnout is to recalibrate your perspective. Recognize when your ego is influencing your feelings, such as when facing difficult decisions like firing someone at work.
- Utilize gratitude to shift focus from personal challenges to broader contexts. For instance, consider the well-being of family members as a way to put current struggles into perspective.
- Adopt a mindset where you imagine being the only person on Earth, thus negating the impact of others' judgments and focusing on moving forward.
- Use global context to foster gratitude and perspective. For example, understanding that 800 million people lack access to clean water can make personal problems seem less significant.
- Encourage optimism by comparing your situation to others globally. Even in difficult circumstances, recognizing the relative advantages of living in a developed country like America can provide a sense of gratitude and resilience.
- Recognize the widespread impact of technology like mobile phones, which can be a tool for connection and opportunity, reinforcing the idea that there are resources available to improve one's situation.
5. 🛒 Innovative Strategies for TikTok Selling
- Selling unique household items, rather than common flea market items, tends to be more successful on TikTok.
- Products priced under $30 and not easily found on Amazon perform better on TikTok Shop.
- Exploring the import of unique items from China can be a viable strategy for TikTok sellers.
- Successful sellers often focus on niche markets, avoiding oversaturated categories.
- Leveraging TikTok's trending features and viral content boosts visibility and sales.
- Case Study: A seller increased sales by 40% by importing novelty kitchen gadgets from China, showcasing them with engaging TikTok videos.
6. ⏳ Understanding Procrastination Through Passion
6.1. Procrastination and Personal Passion
6.2. Leveraging Social Media to Combat Procrastination
7. 🔍 Learning from Failures and Celebrating Success
7.1. Product Quality and Marketing
7.2. Embracing Failures
7.3. Self-Determination and Happiness
7.4. Perspective and Support Networks
7.5. Patience and Long-term Success
8. 🎓 The Intersection of Education and Real-World Skills
- Individuals aged 18 to 30 are encouraged to take risks in areas they are passionate about, as passion fuels success.
- Pursuing personal interests rather than societal or parental expectations is emphasized, suggesting that traditional career paths aren't for everyone.
- The speaker shares their experience as a poor student who succeeded by focusing on their passion for wine, creating one of the first e-commerce wine businesses in the U.S.
- The narrative illustrates that real-world skills and interests can sometimes surpass formal education in value, evidenced by building a large family business via self-directed learning and innovation.
- The speaker's journey involved minimal traditional schooling but extensive self-study in wine, leading to a successful e-commerce wine store, highlighting the potential of combining passion with technology.