Digital Social Hour Podcast by Sean Kelly - Will Own App REVOLUTIONIZE social media forever?
Own is a social media platform designed for content creators, offering them complete ownership of their followers and content. The app uses a merit-based algorithm that allows users to go viral without any followers. It ensures user authenticity through a multi-level identity verification system, addressing intellectual property issues by tracking content back to the original creator. This system also provides monetization opportunities, as original creators earn from reshares or reaction videos. Own promotes zero censorship, except for illegal content, aligning with trends like Facebook's removal of fact-checking. Additionally, Own incentivizes content creators by distributing 100 million tokens, rewarding users for app downloads through shared affiliate links.
Key Points:
- Own provides 100% ownership of followers and content to creators.
- Merit-based algorithm allows virality without followers.
- Identity verification ensures authenticity and IP protection.
- Monetization through tracking and rewarding content shares.
- Zero censorship policy, except for illegal content.
Details:
1. 🚀 Introduction to Own: A New Era for Content Creators
- Own is a new social media app designed for content creators, emphasizing Creator-first principles.
- Every user on Own owns 100% of their followers, providing full control and ownership over their audience.
- The app offers innovative features that enhance content monetization and audience engagement, setting a new standard for creator autonomy.
- Users benefit from a platform that prioritizes transparency and direct interaction with their audience, fostering a more authentic creator-audience relationship.
2. 📈 Merit-Based Algorithm: Go Viral with Zero Followers
- The new algorithm prioritizes content quality and engagement, allowing content to go viral irrespective of the creator's follower count.
- Creators can potentially reach 100% of their target audience due to this merit-based focus.
- This approach levels the playing field, giving equal opportunity to all creators to succeed based on content merit.
- Examples of successful content demonstrate how engaging posts can achieve widespread visibility even from accounts with few followers.
- The algorithm was developed to encourage creativity and fairness, addressing previous biases favoring accounts with large followings.
3. 🔍 Identity Verification: Ensuring Authenticity
- The system requires each user to be a human, ensuring digital profiles' authenticity.
- Verification uses a proprietary ID zero proof identity layer, which is detailed for its security benefits.
- A multi-level verification approach is implemented, enhancing the system's reliability.
- Specific steps in the verification process include initial identity checks and ongoing verification to maintain authenticity.
- The system uses advanced technologies, such as biometric checks and document verification, to ensure accuracy.
- Case studies show a 95% reduction in fake profiles post-implementation, highlighting the system's effectiveness.
- The importance of identity verification is underscored by increasing digital interactions and the need for secure, authentic engagements.
4. 🔗 Content Ownership: Solving IP Issues and Monetization
- Content is tied to the creator's identity, allowing for tracking of original content even when reshared or reposted.
- This system addresses major intellectual property (IP) issues by ensuring content can be traced back to its original creator.
- Monetization opportunities are created by allowing original content creators to receive payment when their content is reshared or used in reaction videos.
5. ❌ Zero Censorship: Balancing Freedom and Legality
- The platform adopts a zero censorship policy, ensuring freedom of expression while strictly prohibiting illegal content to comply with legal standards.
- Facebook's decision to cease fact-checking highlights a trend towards reduced content moderation, reflecting a broader industry shift.
- The policy allows all types of content except those that violate laws, ensuring a legal framework is respected while minimizing interference in user expression.
- By not moderating content beyond legal requirements, the platform aims to empower users and foster open dialogue.
- Legal challenges arise as the platform must navigate varying international laws, necessitating a dynamic approach to content regulation.
6. 🎁 Token Giveaway: Incentivizing Growth
- The app is launching a giveaway of 100 million tokens to increase downloads and user engagement.
- Content creators can earn tokens by sharing their affiliate links, receiving one token per download through these links.
- The strategy focuses on influencers with large followings to amplify the app's reach and drive significant user growth.
- Tokens can be used within the app, providing value to both new and existing users.
- Participants are provided with an easily shareable app link to facilitate the process.