TED - Meet imma — a virtual influencer — and her talent manager Sara Giusto #tedtalks
IMA is a virtual human created using CGI, living in Tokyo, and active on social media. Despite not being real, she influences the real world by sharing opinions on global issues and organizing virtual events, such as community gatherings during COVID-19. IMA's impact is recognized, as she was named one of Forbes' Women of the Year alongside notable figures like Greta Thunberg and Michelle Obama. The younger generation feels a strong connection to her, blurring the lines between virtual and real-life influencers. The narrative around virtual worlds should shift from dystopian views to recognizing their potential for enhancing human connection and expression, as technology offers limitless possibilities.
Key Points:
- IMA is a CGI-created virtual human influencing real-world issues.
- She organized virtual gatherings during COVID-19 to combat loneliness.
- IMA was named a Forbes Woman of the Year, highlighting her impact.
- Younger generations connect deeply with virtual influencers like IMA.
- Virtual worlds offer limitless potential for human connection and expression.
Details:
1. 👗 Virtual Fashion Icon: Meet IMA
- IMA is a virtual fashion influencer managed by a talent manager.
- She is based in Tokyo and shares content about her life and fashion experiences.
- IMA's influence is rooted in her digital persona, engaging audiences through social media platforms.
- Her presence spans multiple platforms such as Instagram and TikTok, where she connects with a diverse audience.
- IMA has significantly impacted the fashion industry by setting trends and collaborating with major brands.
2. 🖥️ Creation and Evolution of Virtual Humans
2.1. Virtual Human Phenomenon
2.2. Creation and Technology Behind Virtual Humans
2.3. Engagement and Impact on Social Media
2.4. Business Applications and Ethical Considerations
3. 🤖 AI Integration and Real-World Impact
- Autonomous virtual humans are being developed with advanced AI capabilities for dynamic conversational interactions.
- These virtual humans, while existing primarily in virtual environments, are having significant real-world impacts across various sectors.
- Examples include virtual customer service representatives that enhance user experience and reduce operational costs.
- AI-driven virtual humans are also used in education for personalized learning experiences, improving engagement and retention.
- In healthcare, virtual humans assist in patient interactions, offering support and information, thus extending the reach of medical services.
4. 🏆 IMA's Real-World Recognition and Influence
- IMA initiated a virtual community event during COVID to support those feeling lonely and isolated, successfully engaging over 5,000 participants globally, thereby strengthening community ties and providing emotional support during a challenging period.
- IMA was recognized as one of Forbes' Women of the Year, alongside notable figures such as climate activist Greta Thunberg, highlighting their significant influence and leadership in addressing global issues.
5. 🌍 Bridging the Gap: Virtual and Human Connections
- Virtual personas like EMA can be perceived as impactful as real human figures, like First Lady Michelle Obama, highlighting their potential influence on audiences.
- Shifting the narrative around virtual worlds from dystopian perspectives to opportunities for enhancing human connection and expression is crucial.
- Technology and human potential are intertwined, both offering limitless possibilities for expression and connection.