Shinefy - How To Make Money Online With Keyword SEO Analysis (Make Money Online With Google SEO)
The speaker is working on transferring a client's website from WordPress to a new CRM to enhance SEO and automate marketing efforts. The goal is to rank the client's website higher on Google and implement systems for reviews, email marketing, and texting. The speaker emphasizes the importance of mapping out current and new pages based on keyword relevance and clustering similar keywords to avoid cannibalization. They also discuss the process of using AI tools to find new keyword opportunities and the importance of creating a structured plan for optimizing existing pages and building new ones. The speaker highlights the need for a systematic approach to client management, including tracking progress and phases of work, and suggests using spreadsheets to organize client information and project status. They also mention the potential for upselling additional services in future phases.
Key Points:
- Transfer website from WordPress to a new CRM for better SEO and automation.
- Map current and new pages based on keyword relevance to avoid cannibalization.
- Use AI tools to find new keyword opportunities and enhance SEO strategy.
- Organize client management with spreadsheets to track progress and phases.
- Upsell additional services like AI chatbot, CRM, and email marketing in future phases.
Details:
1. 🔄 Transitioning Websites and CRM Integration
1.1. Website Transition
1.2. CRM Integration
2. 💡 Free Trials and AI Challenges
2.1. CRM Tool Free Trial
2.2. AI Challenge for Engagement
3. 🤝 Outsourcing and Hiring Strategies
- The 5-day AI challenge is designed to help participants secure their first client and start earning, focusing on practical application.
- Outsourcing is a strategic priority to manage workload effectively, with plans to hire additional help to maintain efficiency.
- Two specific hiring roles are identified: one for closing deals over the phone, ensuring a personalized customer experience, and another for setting up websites, which requires technical proficiency.
- The speaker is actively using an online jobs platform, with two job ads currently live, indicating a proactive approach to recruitment.
- Selection criteria for candidates include relevant experience, communication skills, and technical abilities, ensuring a high standard of service.
- Outsourcing has proven beneficial by allowing the speaker to focus on core business activities while delegating specialized tasks.
4. 🌍 Global Opportunities in Web Services
- Web services market is accessible globally, providing vast opportunities beyond the US, including in regions like the UK.
- There are millions of websites worldwide, creating extensive opportunities for web service professionals to offer their expertise.
- Professionals can manage budget constraints by creating content and learning processes independently rather than hiring immediately.
- Engagement through content interaction such as comments, likes, and subscriptions is vital for staying updated and connected.
- Specific examples or case studies can strengthen understanding of leveraging global opportunities in web services.
- Strategies for managing budget constraints include leveraging free or low-cost tools available online.
5. 🛠 Website Migration and Keyword Strategy
5.1. Website Migration and Promotional Strategy
5.2. Website Development Goals
5.3. Keyword Ranking Assessment
5.4. Action Plan for Keyword Strategy
6. 🔑 Optimizing Keyword Clusters and Page Relevance
- During site migration, evaluate the relevance and purpose of existing pages to determine which should be migrated or combined. This assessment helps streamline content and improve SEO.
- Utilize a traffic checker to identify keywords associated with each page. If a homepage ranks for unrelated keywords, consider creating specific pages targeting those keywords to enhance relevance.
- For example, if the homepage ranks for 'Garden Center Santa Barbara' but lacks a dedicated page, create one to improve ranking and relevance for that search term.
- Identify opportunities for new pages by analyzing keywords the homepage ranks for but are not directly relevant to it, thus filling gaps in keyword targeting.
- Consider the example of 'Santa Barbara nursery,' which has 720 searches per month, an average cost per click of 23 cents, and ranks number one with a difficulty of 17, indicating it is an easy keyword to target for improved visibility.
7. 🔍 Mapping Web Content and Building Pages
- Utilize keyword tools to map websites effectively, focusing on identifying and ranking necessary keywords beyond mere design perspectives.
- Clusters are groups of related keywords (e.g., 'Santa Barbara nurseries' and 'Santa Barbara plant nursery') that help prevent content cannibalization; avoid creating multiple pages for the same cluster.
- Ensure the homepage ranks for both the brand name and primary keyword to optimize SEO efforts.
- Differentiate between clusters (similar keywords) and silos (deeper content structure with supporting pages) to organize content effectively.
- Recognize distinct clusters like 'Garden Center' that require separate pages to enhance user experience and site organization.