Shinefy - Selling a $2,000 HighLevel Website LIVE!
The speaker, Chase, explains the process of selling website and marketing services to local businesses, focusing on the need for a comprehensive CRM system. He highlights the importance of not just having a website but also integrating a CRM to track customer interactions and automate follow-ups. The video demonstrates setting up a website using pre-made templates and transferring existing content to a new platform. Chase emphasizes the use of AI tools for generating content and setting up chatbots to improve customer engagement. He also discusses the potential for upselling additional services like SEO and social media management. The video provides practical insights into using AI to enhance business operations, including setting up AI chatbots to handle customer inquiries and track leads effectively.
Key Points:
- Integrate a CRM system to track customer interactions and automate follow-ups.
- Use AI tools to generate content and set up chatbots for better customer engagement.
- Transfer existing website content to new platforms using pre-made templates.
- Upsell additional services like SEO and social media management to clients.
- Offer AI chatbots as a service to handle customer inquiries and improve lead management.
Details:
1. 🌐 Introduction to the Series
- The series by Chase from Shifi is in its second installment, focusing on key strategies and insights from the company's approach.
2. 💰 Join the 5-Day AI Challenge & Win!
2.1. Challenge Overview
2.2. Participation Benefits
3. 🔍 Website Audit: Identifying Key Issues
- Join the 5-day AI Challenge to enter a $1,500 giveaway, with detailed entry instructions provided through description links.
- Participants are encouraged to share proof of receiving the giveaway in the group to ensure transparency and build trust.
- Confirmed receipts from participants validate the legitimacy of the giveaway, reinforcing its authenticity.
4. 🔄 Comprehensive Site Rebuild & CRM Setup
4.1. Website Rebuild Necessity and Strategy
4.2. CRM Implementation and Benefits
5. 📞 Creating Sub Accounts & Managing Billing
5.1. Creating Sub Accounts
5.2. Managing Billing
6. 🖥️ Transferring & Optimizing Website Content
6.1. Client Communication & Billing
6.2. Client Payment Process
6.3. Customization & Reselling
6.4. Website Template & Page Setup
6.5. Google Page Listing
6.6. Page Transfer & Outsourcing
7. ✍️ Ensuring SEO with Effective Content Transfer
- Include the primary keyword in the heading tag to improve Google ranking, exemplified by 'Santa Barbara Nursery'.
- Properly implement SEO metadata, such as meta descriptions and alt tags, to enhance search engine visibility.
- Add a call button on the homepage to increase opportunities for lead conversion, making it easier for potential clients to contact the business.
- Set up call tracking numbers to analyze the effectiveness of lead generation efforts, providing concrete data on call sources and conversion rates.
- Track message submissions to accurately measure lead acquisition, using tools like Google Analytics to monitor forms and engagement.
- Transfer all text content with precision to maintain current website ranking on Google, ensuring no loss of existing SEO value.
- Ensure the restoration of SEO settings, such as URL structures and canonical tags, that might have been altered during the content transfer process.
8. 📸 Optimizing Images for SEO Success
- Images should be named using relevant keywords and location names to enhance SEO, e.g., "Santa Barbara Nursery Sign Pro Garden Supply." This practice helps search engines understand the content and context of the image, improving visibility.
- AI can be integrated into tools to assist in generating content and optimizing images, which not only saves time and effort but also enhances precision and scalability in SEO strategies.
- Offering AI-driven image optimization as part of a larger service can increase revenue through ongoing service charges and additional offerings, making it a strategic addition to digital marketing services.
- Using AI tools, businesses can automate the process of keyword research for image naming and alt text creation, ensuring consistent SEO performance across large volumes of content.
9. 🤖 Leveraging AI for Content Creation
9.1. Website Transfer and Client Options
9.2. Image Upload and Management
9.3. AI in Content Generation
10. 🔧 Website Customization & Client Interaction
10.1. Audience Engagement and Content Strategy
10.2. Process Optimization
10.3. Social Media and Audience Growth
10.4. Business Diversification and Affiliate Marketing
10.5. Basic Business Infrastructure
11. 🤖 AI Chatbot Setup: Enhancing Client Response
- Offering a free website mockup can serve as an effective strategy to attract business owners by demonstrating immediate value, potentially leading to upselling other services.
- Identifying poorly designed websites lacking chatbots or effective communication channels presents an opportunity to provide a revamped design and AI chatbot solutions.
- Implementing AI chatbots can enhance customer interaction by allowing businesses to capture client interactions more effectively, even outside of regular business hours.
- A basic AI chatbot setup can be initiated for $97 a month, suitable for small businesses, with the option to upgrade services as client demand increases.
- Training AI chatbots on specific page content, such as product or service pages, can improve targeted customer engagement.
- AI chatbots can be integrated with various communication platforms like SMS and Facebook, enhancing their versatility in client interactions.
- The chatbot setup process is user-friendly and includes functionalities for client engagement across multiple channels, increasing the business's ability to maintain 24/7 communication.
- The technical setup process involves selecting a chatbot platform, configuring communication channels, and training the bot on company-specific content to ensure accurate responses.
- Integration capabilities with CRM systems allow for seamless data flow and enhanced customer insights, offering strategic benefits to businesses.
- Businesses can start with basic chatbot functionalities and scale up with advanced features like predictive analytics and personalized recommendations as their needs evolve.