The speaker emphasizes the importance of engaging with top customers and prospects through events, suggesting that hosting a half-day event can be a cost-effective way to meet customers in person and leverage existing customers to sell to prospects. This approach is presented as a 'cheat code' to maximize customer interactions without extensive travel. Additionally, the speaker outlines nine strategies to add layers to a business, such as enhancing outbound marketing efforts by crafting targeted emails that address specific customer problems. An example is given of a company that successfully transitioned from outbound to inbound marketing by initially focusing on high-value prospects. The speaker also stresses the importance of launching a second core product before reaching significant revenue milestones to avoid stagnation. This involves ensuring the new product targets either the same or a different buyer to unlock additional budget. Furthermore, the video highlights the necessity of visiting customers in person and maintaining a strong customer success team to reduce churn. The speaker advises against cutting customer success roles, even for smaller customers, as personal engagement can significantly impact retention. Lastly, the importance of global expansion is discussed, with a recommendation to localize products early and hire local representatives to manage growing markets effectively.