Shinefy - I’m sorry
Chase acknowledges feedback that his courses are too long and plans to re-shoot and edit them to be shorter, aiming to cut the time in half. He has compiled around 10 hours of content, including the Infinite Traffic System, Local SEO, and SEO Audit courses. Despite generating significant sales, he refunded $20,000 due to some complaints and his preference to offer content for free. Chase encourages feedback and invites people to join his Discord community, where he offers giveaways and free resources to support learning and engagement.
Key Points:
- Chase plans to shorten his courses based on feedback.
- He offers courses like Infinite Traffic System and SEO Audit for free.
- Chase refunded $20,000 in sales due to complaints and his free content philosophy.
- He encourages joining his Discord community for free resources and giveaways.
- Feedback is welcomed to improve course offerings.
Details:
1. 📏 Course Length Concerns and Apology
- Instructor Chase apologizes for the course length after receiving participant feedback.
- Participants expressed that courses are currently too long, affecting engagement and learning outcomes.
- Feedback specifically highlights the need for shorter, more concise courses to enhance participant experience.
- Chase commits to restructuring the courses to better align with participant needs, indicating a focus on more efficient delivery.
2. 🎬 Consolidating and Offering Free Courses
- The main strategy is to reduce the length of videos to minimize viewer confusion, enhancing engagement and comprehension.
- A comprehensive editing process was completed, resulting in nearly 10 hours of consolidated content from various checklist items.
- The checklist served as a guide, ensuring consistency and relevance across all edited materials, resulting in a streamlined and cohesive final product.
3. 🔄 Reshooting Courses for Conciseness
- The existing Infinite Traffic System course is 4 hours long, the Local SEO course is 1.5 hours, and the SEO Audit course is approximately 6 hours.
- Feedback from the Discord group indicates that users find the course lengths to be a concern.
- The plan is to reshoot and edit these courses to reduce their length and enhance conciseness.
- The goal is to integrate new videos and effectively cut down the total time required to complete each course.
- Specific strategies include focusing on key topics, removing redundant content, and using more efficient editing techniques.
- By implementing these changes, the company aims to improve user engagement and satisfaction with the course material.
4. 💰 Sales, Refunds, and Ethical Decisions
- Approximately $220,000 in sales were achieved over a span of three to four days, demonstrating a strong sales strategy and market demand.
- Refunds of $20,000 were issued due to ethical considerations, highlighting a commitment to customer satisfaction and trust.
- Complaints from a small number of customers led to refunds, emphasizing the importance of maintaining integrity in business practices.
- This decision underscores the balance between financial success and ethical responsibility, even at a significant financial cost.
5. 🙌 Free Resources and Community Feedback
- Efforts are made to provide free resources, yet complaints persist, highlighting the challenge of satisfying all users.
- Active solicitation of community feedback through comments, aiming to address user concerns effectively.
- Encouragement to join the Discord Community, where thousands of dollars are being given away for free.
- Participation in giveaways requires users to share their action steps, fostering community engagement and accountability.
- Examples of free resources include educational materials, access to exclusive content, and tools designed to assist users in their respective fields.
- Community feedback is systematically reviewed and utilized to refine and expand the range of resources provided, ensuring alignment with user needs.