Rick Beato 2 - New Channel Announcements
The speaker shares experiences from recent travels, including attending a music clinic in Phoenix and being interviewed by a heart surgeon at the Cleveland Clinic. They mention upcoming participation in panels at the NAMM show in LA. The speaker introduces a new monthly newsletter, "The Bato Report," which will include behind-the-scenes content and a platform for subscribers to upload video questions. Additionally, they announce a new podcast, "The Bato Pod," featuring interviews with musicians and other interesting figures. The speaker reflects on the challenges of creating content about niche topics like Allan Holdsworth and the impact of negative versus positive video titles on viewership.
Key Points:
- Launch of a new monthly newsletter, 'The Bato Report,' featuring behind-the-scenes content and subscriber video questions.
- Introduction of a new podcast, 'The Bato Pod,' with interviews from musicians and interesting personalities.
- Discussion on the impact of video titles on viewership, noting that negative titles often perform better.
- Reflection on the limited audience for niche topics like Allan Holdsworth and the importance of diverse content.
- Upcoming participation in panels at the NAMM show and plans to feature more young musicians on the channel.
Details:
1. 🎥 Return to Streaming: Catching Up After a Break
1.1. Announcement of Return to Streaming
1.2. Engagement with Audience and Future Plans
2. 🎸 Phoenix Interviews & Music Clinic Adventure
- Over four days, 13 interviews were conducted with prominent musicians at The Wigwam Resort, Phoenix, providing deep insights into their music careers and personal experiences.
- Participated in George Benson's Dream Catcher Clinic, a renowned event for musicians, offering unique learning opportunities and networking with industry leaders.
- Interviewed notable musicians including George Benson, Tommy Emanuel, ald Miola, John Scoffield, Lee Rittenauer, Steve Luca, Andy Timmons, Cory Wong, Esparanza, Craig Filling Gains, and Stanley Jordan, exploring their musical philosophies, techniques, and future projects.
- The event facilitated direct engagement with music legends, enhancing understanding of diverse musical styles and industry trends.
3. ❤ Heart Surgery Reflection & Upcoming Events
- The speaker underwent heart surgery at the Cleveland Clinic, performed by Dr. Mark Ganof, who has conducted 8,000 open heart surgeries and is also 62 years old, the same age as the speaker.
- The speaker's mitral valve was successfully repaired, and they appeared on the Cleveland Clinic YouTube channel one week after the surgery, indicating a smooth recovery.
- Dr. Ganof typically does not engage with patients after surgery, making the speaker's interaction with him particularly noteworthy.
- The speaker reflects positively on the surgery experience and highlights the professionalism and skill of Dr. Ganof and the Cleveland Clinic staff.
- The speaker notes feeling grateful for the successful surgery and the opportunity to share their experience publicly, suggesting a positive outlook on their health journey post-surgery.
4. 🎤 Preparing for NAMM Show & LA Fires Impact
- The speaker is preparing to attend the NAMM Show in Los Angeles, participating in two panels focused on social media and production.
- The first panel, a producer panel, is scheduled for the 22nd and 24th at 10 a.m. at the Hilton Hotel, featuring industry experts Tim Pierce and Matas Assado.
- These panels offer networking opportunities and a platform for sharing valuable industry insights.
- Despite logistical challenges, the speaker plans to conduct interviews during the event.
- Los Angeles fires pose a significant concern, affecting many people and potentially impacting event logistics and attendance.
5. 🎸 Exploring MIDI Guitars & Studio Losses
5.1. Personal Connections and Community Support
5.2. Exploring MIDI Guitars
6. 📧 Launching New Newsletter & Interactive Q&A
6.1. Hexaphonic Pickups Introduction
6.2. Bob Clear Mountain Studio Challenges and Solutions
7. 🎙 Introducing the Beato Pod Podcast & Guest Lineup
- A new monthly newsletter called the Bato Report is being introduced to provide subscribers with channel summaries and exclusive behind-the-scenes content, enhancing subscriber engagement.
- The newsletter includes a video uploader feature, allowing subscribers to submit video questions, which fosters direct interaction with the content creators.
- Selected video questions will be featured in a monthly video on the main channel, with an expectation to include 10 to 20 questions, increasing subscriber involvement.
- This initiative aims to create a more engaging and interactive experience by enabling subscribers to contribute directly with video content, fostering a sense of community and participation.
8. 🎸 Delving into Music Discussions & Social Media Tactics
- Utilize vertical video formats to enhance engagement by making content more accessible on mobile devices, reflecting consumer viewing habits.
- Feature young musicians and create interview series to diversify content, attracting a younger audience demographic and expanding viewership.
- Launch a podcast, 'Bato Pod', integrated into a channel with over 800,000 subscribers, to significantly boost reach and engagement.
- Rebrand the channel to align with new content formats like podcasts to maintain and grow audience interest.
- Anticipate channel growth to 1 million subscribers within two months by consistently releasing engaging podcast episodes, leveraging existing subscriber base.
9. 🎤 Podcast Content & Interview Strategies
- The podcast includes a wide range of guests, such as music industry figures and those adjacent to it, offering varied perspectives and insights.
- Guests like Bob Leits, a veteran music attorney and writer, and Kelly Slater, a world-renowned surfer and musician, exemplify the diversity of interviewees.
- Bob Leits is noted for his impactful newsletter, influential since the 1980s, adding depth to his interview.
- Remote interviews enable flexibility and a broader selection of guests, enhancing the content's richness.
- The podcast employs a consistent schedule of interviews, integrating these with special episodes to maintain audience engagement.
- Specific interview techniques focus on drawing out unique stories and insights from guests, providing value to listeners.
10. ⚾ Fusing Sports with Music: Exciting Guest Plans
- The speaker plans to host producers, A&R people, and other interesting individuals they find on social media, focusing on topics related to musicianship and work ethic.
- There is a plan to produce six to eight videos before releasing them as part of a series on the 'bat pod' platform.
- The speaker had a dinner with Randy Johnson, a Hall of Fame pitcher, and plans to have him on their show. Johnson is noted for his height (6'10") and his multifaceted career as a photographer and musician.
- Randy Johnson's history includes pitching for the Mariners from 1989 to 1998 and capturing photographs of iconic Seattle bands.
- The series aims to blend the worlds of sports and music, leveraging guests' unique experiences and insights to create compelling content.
- Other potential guests will contribute to discussions on creativity, discipline, and the intersection of their sports and musical careers.
- This approach seeks to draw parallels between the dedication required in both fields, offering audiences new perspectives on achieving success.
11. 🎶 Music Legends, Influences, and Channel Vision
11.1. Browser Compatibility Issues
11.2. Interview Insights with Kelly Slater
11.3. Music Legends and Influences
11.4. Channel Vision and Family History
12. 🎸 Honoring Music Legends & Future Channel Directions
- The channel's content on music legends like Allen Holdsworth has a limited audience, which is concerning for the creator.
- Audience engagement is low, with negative comments indicating a resistance to appreciating complex musical topics.
- The creator reflects on the channel's origins, emphasizing how it was built on sophisticated music theory and discussions on artists like Holdsworth.
- Despite a niche audience, these complex topics are crucial to the channel's identity and success.
- The creator plans to continue honoring music legends, despite the challenges in audience reception.
13. 💬 Engaging Audience with Strategic Title Choices
- Negative titles perform better on social media platforms like YouTube compared to positive ones, indicating a trend in audience psychology.
- A video titled 'Why David Gilmore won't be on this channel' received 500,000 more views than a straightforward 'David Gilmore interview' video, highlighting the effectiveness of curiosity-inducing negative titles.
- The speaker observes that despite a preference for positive content creation, their negative or controversial titled videos have historically attracted more engagement.
- Audience polls suggest they might prefer positive titles, yet behavioral data shows negative titles tend to attract more viewers.
- The speaker enjoys creating positive content by focusing on the positive aspects of topics and people, yet acknowledges the higher engagement rates of videos with negative framing.
14. 🎸 Passion for Alen Holdsworth's Influence
14.1. Alen Holdsworth's Influence and Listener Base
14.2. Future Content and Strategy
15. 📧 Enhancing Newsletter & Celebrating Holdsworth's Legacy
- The Biata Report is a newly launched monthly newsletter that aims to boost audience interaction by providing behind-the-scenes content and links to additional features.
- Subscribers can engage directly by uploading video questions, which will be addressed in a monthly Q&A video segment, fostering community interaction and personalization.
- To ensure the best viewing experience, users are guided to record their questions vertically for the Q&A sessions.
- This initiative is designed to enhance engagement and create a platform for ongoing community interaction.
- Holdsworth's podcast has experienced significant growth, reaching a milestone of 40,500 monthly listeners, reflecting a dramatic increase in popularity and listener engagement.