Russell Brunson shares insights into the event funnel used for Funnel Hacking Live, a strategy that has been effective for over a decade. He emphasizes the importance of creating engaging ads that allow potential attendees to experience the event's atmosphere. These ads include experiential and humorous elements to capture attention and encourage ticket purchases. Brunson also discusses the structure of the event funnel, which is simple yet effective, consisting of a three-page setup: an introduction page, an upsell page for VIP tickets, and a thank you page. He highlights the significance of having clear calls to action, visible event details, and leveraging past event footage to create compelling after-movies that serve as promotional tools. Additionally, Brunson explains the importance of consistent promotion over a long period, using various angles and hooks to maintain interest and drive ticket sales. He introduces the concept of creating urgency by offering limited-time discounts and bonuses, which are later removed to encourage immediate purchases. Brunson also shares additional strategies, such as using documentaries and backstage passes to engage potential attendees and provide them with a taste of the event experience. He concludes by offering access to swipe files and tools to help others replicate these successful strategies.