Figma - On Deck with Skewed | Figma
The discussion features Hugo, a designer advocate at Figma, and members of Skew, a design communication company. They emphasize the importance of integrating design and communication to help brands innovate and grow. Skew uses a five-step model to streamline their design process, focusing on visual elements like typography, arrows, symbols, and icons to convey messages clearly and simply. The team advises using decks as a collaborative space for aligning ideas and forming a coherent story. They stress the importance of visual elements over text to avoid losing the audience's attention and suggest taking notes to aid in presentation clarity.
Key Points:
- Use visual elements like icons and symbols to enhance communication.
- Keep presentations simple to maintain audience engagement.
- Use decks as a collaborative tool for team alignment and storytelling.
- Avoid excessive text to prevent losing the audience's focus.
- Take notes to support clarity in presentations.
Details:
1. 🎬 Welcome to On Deck Series
- Hugo is introduced as a designer advocate at Figma, setting the context for his expertise.
- The On Deck series aims to delve into the world of design advocacy, providing insights and strategies.
- The series will feature discussions on how to effectively promote design thinking within organizations.
- Listeners can expect practical advice on integrating design principles into everyday business practices.
- Hugo's role involves bridging the gap between design and other business functions, emphasizing collaboration.
- The series will also highlight successful case studies and real-world applications of design advocacy.
2. 🛹 Hugo's Personal Introduction
- Hugo introduces a new series spotlighting top agencies in London recognized for their groundbreaking approaches to slides and presentations, setting a tone of innovation.
- He shares a personal anecdote about not having skateboarded since age 13, likely symbolizing themes of revisiting past skills or embracing new challenges, mirroring the creative journey of the agencies featured.
3. 👥 Meet the Skew Team
- DK is a Creative Strategist at Skew, focusing on innovative solutions and strategic approaches in creative projects, enhancing client engagement and driving project success.
- Worley serves as an Editorial Designing Intern, contributing to visual and content design processes, assisting in the development of brand aesthetics and supporting project execution.
- The Creative Director leads design and communication strategies at Skew, fostering creativity, overseeing project direction, and ensuring alignment with company goals.
4. 🎨 Skew's Creative Design Philosophy
- Skew's approach involves a comprehensive five-step model that closely integrates design and communications to enhance message delivery.
- The first step focuses on understanding the audience to tailor the message effectively.
- The second step emphasizes the strategic use of typography, which involves selecting fonts that convey the intended tone and emotion.
- The third step utilizes arrows and directional symbols to guide the viewer's eye and highlight key information.
- The fourth step incorporates icons and symbols that can communicate complex ideas quickly and intuitively.
- The final step ensures simplicity and clarity, distilling the message to its essence so that it is easily understood by the audience.
5. 📊 Mastering Deck Creation
- Use deck creation as a collaborative space for team alignment and story formation. This approach ensures that all team members have a shared understanding and input into the narrative being presented.
- Prioritize visual elements over text to enhance clarity and engagement. This prevents important messages from being lost in translation and keeps the audience focused on the key points.
- Ensure that written notes are concise and complement the visual content effectively. Written content should support visuals, providing necessary context without overwhelming the audience.