Figma - On Deck with BS Haus | Figma
The video features Hugo, a designer advocate at Figma, exploring the work of a creative studio run by Sarah and Ben, a husband and wife team. Their studio focuses on technology and experience design, particularly for entrepreneurs and creators pitching ideas. They create unique presentation decks, or 'poke decks,' to help clients tell compelling stories and stand out. The studio emphasizes the importance of templates that are adaptable to individual brands and storytelling styles. They draw inspiration from historical storytelling methods, like scrolls, and integrate these concepts into modern digital tools like Figma. Their approach includes using Figma's slide interactions to create an 'infinite scroll' experience, enhancing the storytelling process. The studio advises creators to innovate, stand out, and not strictly adhere to conventional rules when designing presentations.
Key Points:
- Create unique presentation decks to help clients stand out.
- Use historical storytelling methods, like scrolls, in modern designs.
- Leverage Figma's slide interactions for an infinite scroll experience.
- Design templates that are adaptable to individual brands.
- Innovate and break conventional rules in presentation design.
Details:
1. 🎨 Welcome to On Deck: A Creative Journey
1.1. Introduction by Hugo
1.2. On Deck Overview
2. 🌍 London's Innovative Agency Scene
- Leading agencies in London are undertaking unique and creative projects that significantly impact client success and market trends.
- Successful campaigns have led to measurable outcomes such as increased brand awareness and revenue growth, with specific examples highlighting these results.
- Agencies adopt distinct strategies and methodologies that set them apart, such as leveraging data analytics and collaborating with tech companies to enhance innovation.
- There is a strong focus on diversity and inclusion, contributing to enhanced creativity and problem-solving, with examples of how this is implemented within agencies.
- Case studies demonstrate how agencies have successfully used data-driven approaches to improve campaign effectiveness.
3. 🛹 Hugo's Personal Touch: Skateboarding Days
- Hugo hasn't skateboarded since he was 13.
- His most memorable event was learning to ollie, which marked a significant milestone in his skateboarding journey.
- He stopped skateboarding due to a knee injury, which shifted his focus to other interests.
- The experience taught him balance and perseverance, skills he applies in other areas of life.
- He recalls the sense of freedom and creativity skateboarding provided, which he still cherishes.
4. 🎶 Setting the Scene: Musical Interlude
- This segment is a musical interlude with no spoken insights or data points available.
5. 👩🎨 Creative Duo: Meet Sarah and Ben
- Sarah and Ben are a husband and wife team running a creative studio known for their innovative projects.
- Their studio focuses on blending art and technology to create unique experiences.
- They have successfully completed over 50 projects, demonstrating their expertise and creativity.
- Sarah brings a background in graphic design, while Ben specializes in technology-driven solutions.
- The duo's work often incorporates interactive elements that engage audiences in novel ways.
- Their creative process involves a collaborative approach, ensuring each project is tailored to client needs.
- Notable projects include a virtual reality art exhibit and an interactive digital mural for a local community center.
6. 🌟 DCT: Elevating Entrepreneurial Pitches
6.1. Integration of Advanced Technology
6.2. Innovative Experience Design Services
7. 📊 Crafting Unique Stories with Pitch Decks
- Customized pitch decks are essential for effectively communicating and pitching ideas, enhancing both presentation and persuasion skills.
- Creators should focus on tailoring pitch decks to tell a unique story that resonates with their audience, leveraging storytelling techniques to engage and persuade.
- Successful pitch decks often incorporate visual aids, data points, and narratives that align with the client's goals and audience expectations.
- By integrating specific case studies or examples, pitch decks can demonstrate real-world applications and successes, increasing credibility and impact.
8. 🖌️ Designing Impactful Figma Templates
- To create a standout Figma template, ensure it is both visually appealing and functional, serving the community's needs effectively.
- Align the template with the storyteller's brand to maintain consistency and enhance brand recognition.
- Incorporate individuality in design to cater to diverse user needs, ensuring the template is adaptable and versatile.
- Utilize examples of successful templates to understand what elements contribute to their impact.
- Consider specific design strategies that enhance usability, such as intuitive navigation and clear visual hierarchy.
9. 🔄 Reinventing Storytelling: The Scroll Experience
- Modern storytelling is being transformed by incorporating traditional scroll methods, showcasing a unique blend of history and technology.
- Primitive storytelling forms, such as scrolls, are being adapted for digital mediums, providing a fresh narrative approach.
- The strategy involves using ancient storytelling techniques to enhance digital communication, offering new ways to engage audiences.
- This approach has the potential to redefine audience interaction by using historical storytelling methods in a digital context.
- The fusion of these methods encourages innovative content creation, appealing to both traditionalists and modern audiences.
- An example includes using digital scroll interfaces to simulate the tactile experience of ancient scrolls, enhancing engagement.
10. 🔁 The Infinite Scroll: A Seamless Journey
- Figma slides now support the creation of an infinite scroll experience by integrating scroll and use interactions, enhancing user engagement.
- This template delivers a truly infinite scroll, constrained only by Figma's inherent limitations, providing designers with more creative freedom and continuity.
- Practical use cases include portfolios, presentations, and product showcases where continuous, flowing content is beneficial.
- The seamless integration allows designers to maintain audience attention, crucial for storytelling and dynamic content delivery.
11. 💡 Building a Standout Deck: Expert Tips
- Innovate by departing from traditional deck-building methods to captivate your audience.
- Employ creative design elements and unique storytelling techniques to enhance engagement.
- Consider incorporating interactive components or multimedia to make your presentation more dynamic.
- Focus on delivering a clear, compelling narrative that aligns with your audience's interests and needs.
- Test unconventional approaches such as minimalist design or bold visuals to grab attention.
12. 🎵 Closing Notes: Musical Finale
- The segment features a brief thank you message followed by a musical outro, indicating the conclusion of the presentation or event.