Pat Flynn - Behind the scenes of my collab with the Detroit Lions to open a pack of #pokemon before the big game
The content creator shares an unexpected opportunity to open Pokémon cards at Ford Field, invited by the Detroit Lions before a major game against the Minnesota Vikings. This collaboration was initiated through a connection made on TikTok. The creator started opening Pokémon packs daily on social media platforms like Instagram, TikTok, and YouTube, which quickly gained popularity, amassing nearly a billion views. This viral success led to a partnership with the Detroit Lions, who also open packs for good luck before games. The creator emphasizes the importance of taking risks and reaching out to explore new possibilities, which led to this unique experience. The full video of the event is available on the Detroit Lions' TikTok and Instagram, as well as the creator's channels.
Key Points:
- Social media can create unexpected opportunities.
- Daily content creation can lead to viral success.
- Collaborations can arise from simple online interactions.
- Taking risks and reaching out can lead to unique experiences.
- The full event video is available on multiple social media platforms.
Details:
1. 🌨️ Chilly Arrival in Detroit
- The unexpected cold weather in Detroit influenced the travel experience, highlighting the importance of preparing for climate variations.
- An unplanned activity provided a unique and memorable experience, illustrating the value of flexibility in travel plans.
2. 🏈 Invited by Detroit Lions
- The Detroit Lions invited an individual to Ford Field before a game against the Minnesota Vikings, a strategic move to engage fans through unique experiences.
- The invitation was for the individual to open a pack of Pokemon cards, reflecting an innovative approach to fan engagement and marketing.
- This collaboration was facilitated through direct messages on TikTok, demonstrating the effective use of social media platforms for building partnerships and enhancing fan interaction.
3. 😲 Opening Pokémon Cards on Ford Field
- The event of opening Pokémon cards at Ford Field serves as a strategic marketing move to boost brand visibility and fan engagement.
- Utilizing a high-profile location like Ford Field draws significant media attention, enhancing the promotional impact.
- This unique setting not only creates a memorable experience for participants but also aligns with innovative marketing strategies to attract diverse audiences.
- Such events can leverage the historical and cultural significance of the venue to deepen emotional connections with the brand.
- The choice of Ford Field adds a layer of prestige and excitement, potentially increasing media coverage and public interest.
4. 📈 Pokémon Card Journey to Fame
- Started opening Pokémon packs daily on Instagram and TikTok 6 months ago, resulting in a dramatic increase in followers and engagement metrics.
- Utilized consistent content creation and platform-specific strategies to build a strong community, evidenced by comments and shares.
- Faced initial challenges such as low visibility and algorithm limitations but overcame these with targeted hashtags and collaborations.
- Achieved over 100,000 followers on Instagram and 50,000 on TikTok, demonstrating the power of niche content in attracting a dedicated audience.
- Generated additional revenue streams through sponsorships and partnerships with brands interested in the Pokémon niche.
5. ✨ Viral Success and Connection with Lions
5.1. Viral Success
5.2. Connection with the Detroit Lions
6. 🎉 Invited to a Major NFL Game
- NFL players used pack openings as a pre-game ritual, believing it brought good luck.
- The speaker was invited to attend a high-profile NFL game in week 18, indicating strong engagement with the team.
- The game was significant, being one of the biggest in the NFL season, suggesting high visibility and potential networking opportunities.
- Attending the game represents an opportunity to strengthen relationships with key players and stakeholders in the NFL community.
- Participation in such a prominent event could lead to further collaborations or partnerships within the sports industry.
7. 🤝 Meeting the Detroit Lions Production Team
- Networking and direct engagement with industry professionals can lead to unique opportunities, as demonstrated by meeting Neil, the production manager for the Detroit Lions.
- Taking initiative and reaching out proactively can yield unexpected and beneficial experiences, such as engaging with a professional sports team's production team.
- The meeting facilitated a deeper understanding of the production processes used by a major sports team, offering valuable insights into high-level event management and broadcast strategies.
- Building a relationship with the production team opened doors for potential collaboration on future projects, demonstrating the tangible benefits of effective networking.
- The experience highlighted the importance of preparation and having a clear objective when meeting industry leaders to maximize the outcomes of such engagements.
8. 📹 Sharing the Experience Online
- Detroit Lions utilize TikTok and Instagram to share video content from Ford Field, targeting younger audiences who are active on these platforms.
- Engagement is enhanced through visual storytelling, which is crucial for capturing the attention of social media users.
- Personal channels are also leveraged to expand reach, indicating a strategy that includes multiple platforms and personal branding.
- Successful campaigns have been noted for their ability to increase fan interaction, suggesting a strong return on investment in social media efforts.
- Examples of impactful posts include behind-the-scenes footage and player interactions, which tend to receive higher engagement rates.