CBS News - What to know about this year's post-holiday sales as retailers brace for returns
After the Christmas holiday, many Americans continue shopping online, taking advantage of clearance sales on holiday-themed items and winter apparel. Retailers offer discounts ranging from 20% to 60% to clear out inventory before spring. MasterCard data shows a 3.8% increase in holiday sales, driven by a strong labor market and consumer confidence. Online shopping, particularly for apparel, saw significant growth compared to in-store purchases. Electronics and jewelry also experienced sales increases. Meanwhile, return rates are expected to rise by 177% during the holidays, with specific return policies in place at major retailers like Best Buy and Apple. Some stores are charging fees for online returns, encouraging customers to return items in-store to avoid these costs.
Key Points:
- Post-holiday sales offer 20% to 60% discounts on holiday decor and winter apparel.
- Holiday sales increased by 3.8%, supported by a strong labor market and consumer confidence.
- Online shopping for apparel grew significantly, surpassing in-store purchases.
- Return rates are expected to increase by 177% during the holiday season.
- Some retailers charge fees for online returns; returning items in-store can avoid these fees.
Details:
1. 🎄 Snagging Post-Holiday Bargains
- Millions of Americans are expected to shop online during the post-Christmas period, indicating a significant opportunity for retailers to target sales.
- Many stores will offer clearance products, especially holiday-themed items, providing a chance for consumers to save money on discounted goods.
- Retailers often clear out excess inventory, offering discounts of up to 70% on select items, making it a prime time for bargain hunters.
- Consumers can maximize savings by using price comparison tools and checking for additional coupons or promotions.
- Electronics and winter apparel are typically among the most discounted categories, offering significant savings for strategic shoppers.
- Joining store loyalty programs can provide early access to sales and additional discounts during post-holiday periods.
2. 🛍️ Unveiling Top Discounted Categories
- Holiday decor items, such as ornaments and pillows, are currently experiencing significant discounts, making it the optimal time for purchase. These discounts are due to retailers clearing out seasonal inventory post-holiday.
- Winter apparel is deeply discounted as stores aim to reduce stock ahead of spring arrivals. This seasonal transition results in markdowns ranging from 20% to 60% on many items.
- Soaps and lotions are also being offered at a discount, as companies leverage ongoing post-holiday shopping trends to boost sales.
- Overall, retailers are extending their deals beyond December 25th to maintain shopping momentum, offering substantial discounts across various categories.