GaryVee - Behind-The-Scenes Of How GaryVee Preps | GaryVee VeeCap ep. 11
The speaker highlights three major marketing trends for 2025. First, live social shopping is becoming a significant opportunity, with platforms like TikTok, Amazon, and eBay integrating live shopping features. This trend is expected to grow, with affiliate marketing playing a crucial role, especially on TikTok. Second, AI influencers are on the rise, with virtual personalities gaining popularity and market share, similar to how social media influencers surpassed traditional celebrities. Companies will own and monetize these AI influencers, changing the landscape of brand promotion. Third, the importance of organic social media content is emphasized. Creative and engaging social posts will become central to marketing strategies, leveraging AI algorithms for consumer insights and reducing media costs. The speaker also advises professionals to speak up in meetings, advocating for common sense in marketing decisions, and highlights the need for authenticity and consumer-centric approaches in branding.
Key Points:
- Live social shopping will be a major trend in 2025, with platforms like TikTok and Amazon leading the way.
- AI influencers will become more prevalent, taking market share from traditional influencers.
- Organic social media content will be crucial, with a focus on creative and engaging posts.
- Professionals should advocate for common sense in marketing decisions and speak up in meetings.
- Brands should focus on being consumer-centric rather than trying to appear authentic.
Details:
1. 📈 Marketing Trends for 2025
1.1. Live Social Shopping
1.2. AI Influencers
1.3. Creative and Organic Social Posts
2. 🎙️ Authenticity in Business
- Focus on discussing current practices rather than past experiences to maintain relevance and authenticity in business.
- Continuous preparation and being a practitioner enable ongoing learning and adaptation, crucial for staying authentic.
- Avoid discussing outdated practices in fast-evolving fields like marketing unless actively engaged in them, as this can undermine authenticity.
- Staying within one's expertise requires less formal preparation, as ongoing engagement serves as continuous preparation, enhancing authenticity.
- Authenticity in business leads to better engagement with audiences and can improve trust and credibility, impacting business outcomes positively.
3. 🗣️ Speaking Up in the Industry
- Brands should prioritize being consumer-centric rather than striving for authenticity, as authenticity is inherently human and not applicable to brands.
- Marketing content often lacks genuine appeal to consumers, indicating a disconnect between strategies and consumer interests.
- There is an overemphasis on potential reach rather than actualized reach, suggesting that the industry prioritizes broad metrics over meaningful engagement.
- The industry tends to disregard common sense in favor of traditional metrics, which may not align with consumer behavior or preferences.
- For example, a brand might focus on the number of impressions rather than the quality of interactions, leading to ineffective consumer engagement.
4. 💡 Embracing Change and Virtual Influencers
4.1. Embracing Change and Speaking Up
4.2. The Rise of Virtual Influencers
5. 👨👩👧👦 Parenting and Social Media
- Parents often use social media as an excuse to avoid active parenting.
- There is a perception that platforms like TikTok are problematic for children, yet parents can control their children's access to these platforms.
- The speaker emphasizes personal responsibility in parenting, suggesting that if parents find a platform harmful, they should remove it from their children's devices.
- The comparison is made to past generations where parents actively prevented children from engaging in activities they deemed harmful, such as underage drinking.
6. 🤝 Family Dynamics and Forgiveness
- Encouragement to give parents more grace for their mistakes, recognizing the generational impact of family dynamics.
- Highlighting the common scenario where individuals are upset with their parents but not with grandparents, despite grandparents' influence on parents' behavior.
- Emphasizing the need for understanding and forgiveness towards parents, acknowledging the cycle of behavior passed down through generations.