The video explores the authenticity and functionality of popular holiday products seen on social media. The first product tested is an electric s'mores maker, which promises campfire-quality s'mores indoors. It works but lacks the smokiness of a real fire. Next, the Little Elf gift wrap cutter is tested, proving to be faster and more efficient than scissors, cutting wrapping paper in three seconds. Lastly, a snow machine is evaluated, which successfully creates a snow-like effect, confirming its claims. These tests help consumers discern which viral products are worth purchasing.