Capybaras, the largest rodents from South America, have become a viral sensation, largely due to social media and appearances in popular media like Disney's 'Encanto'. This has led to a surge in demand for capybara-themed plush toys, with companies like Jellycat and Build-a-Bear seeing significant sales. The trend is part of a broader shift in the toy industry, where social media influences have made certain animals trendy each year, such as the axolotl and sloth in previous years. The toy industry is adapting by releasing limited quantities to maintain hype and manage inventory risks. Additionally, there's a growing trend of adults purchasing toys, driven by nostalgia and a need for comfort, especially during the isolation of the pandemic. Sales of toys to adults have increased, with a notable rise in purchases by those aged 18-24. This demographic shift is contributing to the overall growth in the toy market, with global sales rising from $1.3 billion in early 2021 to $2.2 billion in the same period of the following year. Companies are leveraging this trend by creating products that appeal to both children and adults, ensuring they meet the emotional and social needs of their consumers.