Greg Isenberg - How to get 145k followers on LinkedIn in 1 year
The speaker discusses their journey from zero to 145,000 LinkedIn followers in 14 months, highlighting LinkedIn's potential for business growth and revenue generation. They emphasize LinkedIn's current state as a platform ripe for viral growth, similar to Twitter in 2020. Key strategies include leveraging LinkedIn's new video feature, creating engaging content, and using lead magnets effectively. The speaker advises using AI tools to create video content and suggests posting stories paired with personal photos to increase engagement. They also share a tactic for adding links to posts without being suppressed by LinkedIn's algorithm, which involves editing posts to include links after they have gained initial traction. Additionally, the speaker highlights the importance of lead magnets in converting LinkedIn followers into potential customers, sharing their success with a startup ideas database that attracted 5,000 downloads in 30 days.
Key Points:
- LinkedIn is currently a prime platform for viral growth, similar to Twitter in 2020.
- Use LinkedIn's new video feature to increase reach; videos tend to go far on the platform.
- Create engaging content by sharing personal stories with photos and using AI tools for video creation.
- To avoid suppression, add links to LinkedIn posts after they gain traction (150-200 likes).
- Utilize lead magnets to convert followers into leads; create multiple lead magnets monthly.