The speaker introduces a free system to generate income using AI and ChatGPT, emphasizing that no purchase is necessary. The system includes a checklist and access to a community group, where members can learn to automate traffic and promote various products. The speaker highlights the use of AI tools like ChatGPT for content creation and automation, and offers a free checklist with tutorials and a list of over 400 AI tools. Additionally, there are incentives such as giveaways to encourage participation and action within the community. The speaker also discusses the importance of building a supportive community through platforms like Discord, where members can engage, learn, and share resources. The video emphasizes the long-term benefits of building a community and using AI tools for automation, rather than focusing on short-term gains.