NBC News - Inside TikTok's virtual personal shopping trend
Virtual personal shoppers, often social media influencers, are becoming increasingly popular as they offer a convenient shopping solution for those who can't shop in-store. These shoppers livestream their shopping trips on platforms like TikTok, allowing viewers to claim items in real-time. Customers pay for the item, a finder's fee, and shipping costs. This service is particularly beneficial for people with disabilities, social anxiety, or busy schedules. For example, Rita Colon, a virtual shopper with over 12,000 TikTok followers, earns significant income by shopping for clients and shipping items directly to them. Her clients include individuals who are unable to shop due to health issues or time constraints. The trend reflects a broader shift towards online shopping, with significant growth in sales on platforms like TikTok.
Key Points:
- Virtual personal shoppers livestream shopping trips, allowing viewers to purchase items in real-time.
- Customers pay for the item, a finder's fee (up to $20), and shipping costs.
- This service is beneficial for those with disabilities, social anxiety, or busy schedules.
- Rita Colon, a successful virtual shopper, earns up to $660 on a good day.
- Online shopping is growing, with TikTok users increasingly making purchases on the platform.