The video delves into Shopify's impressive growth in organic traffic, which skyrocketed from 2.6 million to 13 million monthly visits. This growth is attributed to strategic localization efforts, where Shopify translated content into local languages, significantly boosting search traffic from countries like the Philippines and France. The video also highlights Shopify's use of free tools like business name generators to attract potential customers and convert them into trial users. Additionally, Shopify's paid search strategy involves targeting regions with lower ad costs, such as India and Brazil, while using localized pages to improve conversion rates. The video suggests that Shopify's success lies in finding effective strategies and scaling them, as seen in their SEO and content repurposing efforts. Shopify repurposes blog content into YouTube videos, expanding their reach and engaging a broader audience. The video concludes by encouraging viewers to adopt similar strategies to grow their own traffic.