The Daily - The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’
The video transcript features Devin Gordon, a contributor to the New York Times Magazine, discussing the significant impact of AI on Hollywood, particularly in the context of the Writers Guild of America and Screen Actors Guild strikes. These strikes highlighted concerns about AI replacing human roles in the creative process, from writing and directing to acting and editing. Despite these concerns, some in Hollywood see AI as a misunderstood technology with potential benefits. AI is already being used to age or de-age actors, create digital doubles for stunts, and even resurrect deceased actors for new roles. For instance, AI was used to make Tom Hanks appear at different ages in the movie 'Here'. The technology allows for cost-effective and time-efficient production, which is crucial for films without large budgets for CGI. However, the adoption of AI in Hollywood is gradual and not as disruptive as feared. While AI tools can assist in creative processes, they currently lack the precision and control required for complete automation. The industry is still grappling with ethical concerns, such as copyright issues and the potential for AI to replace jobs. Nonetheless, AI is seen as a tool that can enhance creativity rather than replace it, with proper regulations and ethical considerations in place.
Key Points:
- AI is transforming Hollywood by enabling cost-effective and time-efficient filmmaking, such as aging or de-aging actors and creating digital doubles.
- Despite fears, AI's adoption in Hollywood is gradual and not as disruptive as anticipated, with many seeing it as a tool to enhance creativity.
- Ethical concerns include copyright issues and the potential for AI to replace jobs, necessitating proper regulations and ethical guidelines.
- AI tools currently lack the precision and control needed for complete automation in filmmaking, highlighting the continued need for human creativity.
- The industry is exploring AI's potential while addressing its challenges, aiming to integrate it as a supportive tool rather than a replacement.