In the video, the speaker explains how they earned over $100,000 in a month using a free AI system, which involves building traffic and leveraging affiliate marketing. The speaker provides a checklist and access to a free group to help viewers get started. The system involves setting up a funnel, social media content, scheduling tools, and AI voice text-to-speech. The speaker emphasizes the importance of building a controlled environment for traffic, such as an email list or Discord group, to avoid reliance on social media platforms that can change algorithms or ban accounts. They also discuss the importance of providing value and building relationships with potential customers, using principles like reciprocity and scarcity to drive sales. The speaker encourages viewers to be consistent, learn new skills, and engage with the community to succeed in affiliate marketing.