Digestly

Dec 12, 2024

How to Train Your Sales Leaders with Michelle Benfer, ex-CRO Bill and HubSpot

SaaStr - How to Train Your Sales Leaders with Michelle Benfer, ex-CRO Bill and HubSpot

The speaker, who recently transitioned to a new role at Francisco Partners, shares insights on the critical role of Frontline sales managers in executing business strategies and achieving sales goals. They highlight the importance of these managers in hiring top talent, understanding customer needs, and adapting to macroeconomic changes. The speaker emphasizes that Frontline managers are crucial for reinforcing company culture and values, and they play a significant role in coaching and developing sales teams. They also discuss the impact of not investing in manager enablement, which can lead to poor performance and culture. The speaker suggests that consistent learning, effective measurement, and a strong feedback loop are essential for building a world-class Frontline manager team. They also touch on the importance of balancing internal promotions with external hires to bring fresh perspectives and skills to the team.

Key Points:

  • Frontline sales managers are essential for executing business strategies and achieving sales goals.
  • Investing in manager enablement is crucial to avoid poor performance and culture.
  • Consistent learning, effective measurement, and feedback loops are key to developing strong Frontline managers.
  • Balancing internal promotions with external hires can bring fresh perspectives and skills.
  • Frontline managers play a critical role in hiring, coaching, and maintaining company culture.
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