SaaStr - Unlocking Global Success: The Power of SaaS Localization
The speaker discusses their experience with Adobe Sign (formerly EchoSign) and the strategic decision to localize their software early in the company's growth. Despite initial resistance from the team, the speaker, as COO, pushed for full localization of the application when the company was generating around $3 to $4 million in revenue. This decision was driven by feedback from major tech clients like Facebook, Groupon, Google, and Twitter, whose sales teams required localized interfaces to send contracts internationally. By localizing the software, the company was able to secure numerous deals with tech companies that had global sales teams, significantly boosting their competitive edge in the market.
Key Points:
- Early localization can significantly enhance a SaaS company's ability to win international deals.
- Feedback from major clients can drive strategic decisions like localization.
- Localizing software around $3-4 million in revenue can be a strategic move for growth.
- Resistance from internal teams may occur, but leadership can push for necessary changes.
- Localization helped Adobe Sign win deals with major tech companies with global sales teams.