SaaStr - Why VCs Demand Strong Growth: The Rule of 100
The conversation highlights a significant shift in venture capital (VC) expectations from the previous 'growth at all costs' mentality to a more balanced approach that values capital efficiency. In 2023, VCs are less interested in the 'Rule of 40,' which suggests that a combination of growth rate and profit margin should equal 40%. Instead, they are looking for companies that can demonstrate strong growth while maintaining low burn rates. This means that companies should aim to grow significantly, such as doubling their revenue, while keeping their expenses, particularly their burn rate, at a minimum. The discussion criticizes the 'Rule of 40' as being more applicable to mature, public companies and suggests that VCs are more interested in what could be termed the 'Rule of 100,' indicating a preference for high growth rates without sacrificing financial efficiency. This shift reflects a broader trend towards sustainable business practices that prioritize long-term viability over short-term gains.
Key Points:
- VCs are shifting focus from 'growth at all costs' to capital-efficient growth.
- The 'Rule of 40' is less relevant for startups; VCs prefer strong growth with minimal burn rates.
- Companies should aim for significant growth while keeping expenses low.
- The 'Rule of 40' is more applicable to mature, public companies.
- VCs are interested in what could be termed the 'Rule of 100,' emphasizing high growth and efficiency.