The video highlights the prevalence of misinformation online, particularly due to individuals who are skilled in search engine optimization but may not provide accurate information. To combat this, the speaker advises users to fact-check by incorporating reputable sources into their search queries. For example, when searching for health-related information, one should include terms like 'ACOG' (American College of Obstetrics and Gynecology), 'menopause Society', or 'CDC' (Centers for Disease Control and Prevention) in their search. This strategy helps in filtering search results to prioritize content from credible organizations, thereby enhancing the reliability of the information accessed.